Method and system for embellishing web content during transmission between a content server and a client station

ABSTRACT

A method and system for embellishing web content during transmission of the content between a content server and a client station. An intermediation system receives web content that is being transmitted via an HTTP communication path from the content server to the client station. The system then adds into the content at least one explanatory object and then sends the content with the explanatory object along the HTTP communication path to the client station. The explanatory object could take various forms. For instance, it could be an explanation of what will happen when a user clicks on a particular hyperlink in the web content.

BACKGROUND

1. Field of the Invention

The present invention relates to network communications and moreparticularly to mechanisms for managing and controlling the delivery ofweb content (e.g., web pages, objects, files, applications, etc.)

2. Description of Related Art

In recent years, the Internet and the world wide web have becomeubiquitous. The sheer volume of information and services available atany time via the Internet is astounding. As such, users often turn tothe Internet to communicate with others, to receive current newsreports, to shop, to be entertained, and for assorted other reasons.

As its name implies, the Internet is a network of computer networks. Theworld wide web is, in turn, an application that runs on the Internet,powered by web servers and web browsers. A web server stores or hasaccess to “web pages” made up of various objects (e.g., text, graphics,audio, video or other media and logic) and can send the pages to webbrowsers that access the server via hypertext transfer protocol (HTTP)or another agreed protocol.

A web page is usually defined by a set of markup language, such ashypertext markup language (HTML), wireless markup language (WML),handheld device markup language (HTML), extensible hypertext markuplanguage (XHTML) or compact HTML (cHTML) for instance. The markuplanguage typically specifies text to be displayed and includes tags thatdirect the browser to carry out various functions. For instance, a tagcan direct the browser to display text in a particular manner. Or a tagcan direct the browser to request and load other objects, such as imagesor sound files, to be presented as part of the web page. Or as anotherexample, a tag can direct the browser to display a hyperlink that pointsto another web page or object (or generally referencing any other webcontent).

(Note that markup language could take other forms as well. As one otherexample, for instance, a markup language such as voice extensible markuplanguage (VXML) could include voice-tags that direct a browser to playout speech messages to a user. In that event, the client station mightbe a voice command platform with which a user communicates via atelephone link. Still other examples are also possible.)

A user operating a web browser on a client station can direct the webbrowser to navigate to a particular web page or to load other webcontent. To do so, the user may select or enter into the browser auniversal resource identifier (URI), typically a universal resourcelocator (URL), which points to a host web server, usually by a domainname, and identifies the requested content, usually by a path andfilename. In response, the browser will then generate and send to theweb server an HTTP “GET” request message, which indicates the URI. Whenthe server receives the GET request, if the requested content isavailable, the server will then respond by sending to the browser anHTTP “200 OK” response message that includes the requested content. Andwhen the browser receives the HTTP response, the browser will thenpresent the content to the user.

As is well known, Internet communications occur through a defined set ofprotocol layers, including an application layer, a transport layer, anetwork layer and a physical layer. Applications, such as a web browserand a web server, communicate with each other according to anapplication layer protocol, such as HTTP. And those communications arethen arranged as data packets, which are passed between the applicationsaccording to a transport layer protocol such as TCP and between networknodes according to the network layer IP protocol. Each packet typicallybears a TCP/IP header, which indicates source and destination IPaddresses as well as source and destination TCP ports associated withthe respective applications.

In order for a web client to engage in HTTP communication with a webserver, the client and server will first establish a TCP “socket” or“connection” between each other. The client then sends an HTTP GETrequest in the TCP socket, typically through one or more routers,switches and/or proxies, to the IP address of the server. And the serverresponds by sending a 200 OK response in the TCP socket to the IPaddress of the client.

Alternatively, the web client may open up a first TCP socket with adesignated proxy server, an the proxy may open up a second TCP socketwith the web server. The web client may then send an HTTP GET request inthe first TCP socket to the proxy, and the proxy may then send the HTTPGET request in the second TCP socket to the IP address of the webserver. In turn, the web server may send a 200 OK response in the secondTCP socket to the proxy, and the proxy may then send the 200 OK responsein the first TCP socket to the IP address of the web client.

SUMMARY

An exemplary embodiment of the present invention provides a method andsystem for embellishing web content during transmission of the contentbetween a content server and a client station.

In one respect, for instance, the exemplary embodiment may take the formof a method that involves carrying out various functions within an HTTPcommunication path between a content server and a client station. Thefunctions can include (i) receiving web content that is beingtransmitted via the HTTP communication path from the content server tothe client station, (ii) adding at least one explanatory object into theweb content and (iii) sending the web content, including the at leastone explanatory object, along the HTTP communication path to the clientstation. In turn, the client station can present the web content,including the at least one explanatory object, to a user.

In another respect, the exemplary embodiment may take the form of anintermediation system located within an access channel between a clientstation and a packet-switched network. The intermediation system couldinclude (i) a network interface for receiving and sending communicationsalong the access channel, (ii) detection-logic for detecting web contentprovided by a content server on the packet-switched network, and (iii)embellishment logic for inserting an explanatory presentation objectinto the web content carried so as to establish embellished web content.The network interface may then send the embellished web content alongthe access channel for ultimate receipt and presentation of theembellished web content by a browser running on the client station.

These as well as other aspects and advantages will become apparent tothose of ordinary skill in the art by reading the following detaileddescription, with reference where appropriate to the accompanyingdrawings.

BRIEF DESCRIPTION OF THE DRAWINGS

An exemplary embodiment of the present invention is described hereinwith reference to the drawings, in which:

FIG. 1 is a block diagram showing an exemplary HTTP communication pathbetween a client station and content server;

FIG. 2 is a block diagram showing an exemplary HTTP communication paththat includes a proxy;

FIG. 3 is a block diagram showing an exemplary HTTP communication paththat includes a web portal;

FIG. 4 is a block diagram showing an HTTP communication in a wirelesscommunication system;

FIG. 5 is a block diagram showing an HTTP communication path in awireless communication system, including a portal within an accesschannel;

FIG. 6 is a block diagram showing an HTTP communication path in alandline communication system;

FIG. 7 is a block diagram showing placement of an intermediation systemwithin an HTTP communication path, in accordance with the exemplaryembodiment;

FIG. 8 is a block diagram showing placement of an intermediation systemwithin an HTTP path through a wireless communication system, inaccordance with the exemplary embodiment;

FIG. 9 is a block diagram showing placement of an intermediation systemwithin an HTTP path through a wireless communication system, including aweb portal within the HTTP communication path, in accordance with theexemplary embodiment;

FIG. 10 is a block diagram of an exemplary intermediation platform;

FIG. 11 is an exemplary illustration of hyperlinks that may be set forthin a web page displayed at a client station;

FIG. 12 is a source code listing, depicting markup language that mayunderlie the hyperlinks shown in FIG. 11;

FIG. 13 is a partial illustration of a markup-pattern table, depictingrecords that an exemplary intermediation system may reference in orderto trigger addition of cost information to web content;

FIG. 14 is a source code listing, depicting the markup language of FIG.12, modified to produce an explanation of cost next to each hyperlink;

FIG. 15 is an exemplary illustration of hyperlinks embellished with costinformation pursuant to the exemplary embodiment;

FIG. 16 is a partial illustration of a URI-pattern table, depictingrecords that an exemplary intermediation system might reference in orderto trigger interstitial billing;

FIG. 17 is a partial illustration of a URI-pattern table, depictingrecords that an exemplary intermediation system may reference to triggerinterstitial billing during an HTTP request and to trigger embellishmentwith cost information during an HTTP response;

FIG. 18 is a partial illustration of a markup-pattern table, depicting arecord that an exemplary intermediation system might reference in orderto trigger insertion of markup language in an HTTP response;

FIG. 19 is a source code listing, depicting markup language thatincludes markup-insertion language in accordance with an exemplaryembodiment; and

FIG. 20 is a source code listing, depicting the markup language of FIG.19, modified to insert a custom object in place of the markup-insertionlanguage.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENT 1. Exemplary Base NetworkArchitecture

As a general matter, an exemplary embodiment of the present inventionprovides an intermediation system for network communications, and moreparticularly for web communications. The intermediation systempreferably sits within an HTTP communication path between a clientstation and a content server, so that it can detect and act on HTTPcommunications that pass between the client and the server.

The HTTP communication path between the client station and the contentserver can take various forms. Generally speaking, it is the path alongwhich a request for web content passes from the client station to thecontent server and along which a response to the request passes from thecontent server to the client station. (Alternatively, separate HTTPcommunication paths could exist for the request and response.)

In this regard, a request for web content could be carried by a singleHTTP request messages that is sent from the client station to thecontent server. Or the request for web content could be carried inmultiple HTTP request messages, such as one that is sent from the clientstation to an intermediate point (e.g. proxy, portal, etc.) and anotherthat is then sent from the intermediate point to the content server, forinstance. Similarly, the requested web content could then be carried inan HTTP response message that is sent from the content server to theclient station. Or the content could be carried in multiple HTTPresponse messages, such as one that is sent from the content serve to anintermediate point and another that is then sent from the intermediatepoint to the client station, for instance. Additional steps could existas well.

Referring to the drawings, FIG. 1 depicts an exemplary HTTPcommunication path between a client station 14 and a content server 18.It should be understood, however, that this and other arrangementsdescribed herein are set forth for purposes of example only. As such,those skilled in the art will appreciate that other arrangements andother elements (e.g., machines, interfaces, functions, orders offunctions, etc.) can be used instead, and some elements may be omittedaltogether. Further, as in most telecommunications applications, thoseskilled in the art will appreciate that many of the elements describedherein are functional entities that may be implemented as discrete ordistributed components or in conjunction with other components, and inany suitable combination and location.

Still further, various functions described herein as being performed byone or more entities may be carried out by hardware, firmware and/orsoftware logic. For instance, various functions may be carried out by aprocessor executing a set of machine language instructions stored inmemory. Provided with the present disclosure, those skilled in the artcan readily prepare appropriate computer instructions to perform suchfunctions.

As shown in FIG. 1, client station 14 and content server 18 are linkedtogether by a packet-switched network (or generally “data network”) 16.More particularly, client station 14 communicates on an access channel20, which provides the client station with connectivity to thepacket-switched network 16. (I.e., the client station is communicativelylinked via the access channel to the packet-switched network.) Andcontent server 18 sits on the packet-switched network 16 or is otherwiseaccessible via the packet-switched network. (I.e., the content server iscommunicatively linked with the packet-switched network.) Thus, HTTPcommunications between client station 14 and content server 18 pass overa communication path that includes access channel 20 and packet-switchednetwork 16. (Note that the access channel itself can comprise one ormore links, whether circuit-switched and/or packet-switched.)

In this general arrangement, a browser running on client station 14 maygenerate an HTTP GET request, seeking web content from content server18. The client station may then open a TCP socket with content server 18and send the GET request through access channel 20 and packet-switchednetwork 16 to the IP address of content server 18. Upon receipt of therequest, the content server 16 may then generate an HTTP 200 OK responsethat carries markup language defining the requested content. And thecontent server may send the 200 OK response through packet-switchednetwork 16 and access channel 20 to the IP address of the client station14. Ultimately upon receipt of the response, the client station 14 maythen present the content to a user 12.

Referring next to FIG. 2, a variation on the arrangement of FIG. 1 isshown. In FIG. 2, a proxy server 22 is added within the HTTPcommunication path between the client station 14 and the content server18. In the figure, the proxy sever 22 is located within the accesschannel 20 between the client station 14 and the packet-switched network16. However, the proxy server 22 could instead reside elsewhere in theHTTP communication path, such as elsewhere on packet-switched network 16for instance. Further, multiple proxy servers could be provided.

In the arrangement of FIG. 2, a request for web content still passesalong the HTTP communication path from the client station 14 to thecontent server 18. However, in this arrangement, separate TCP socketsmay exist between the client station 14 and proxy server 22 on one handand the proxy server 22 and content server 18 on the other hand. Thus,the communication path carries a request for web content in an HTTP GETrequest from the client station 14 to the proxy server 22 and then inanother HTTP GET request from the proxy server 22 to the content server18. And the communication path carries the requested web content in anHTTP 200 OK response from the content server 18 to the proxy server 22and then in another HTTP 200 OK response from the proxy server to theclient station.

Alternatively, proxy server 22 may be a transparent proxy, which doesnot itself establish TCP sockets with the two endpoints but instead justforwards HTTP messages to their destinations. Thus, for instance, if theclient station 14 opens a TCP socket with the content server 18, theclient station 14 may send an HTTP GET request to the content server 18,via the proxy server 22. And the content server 18 may send an HTTP 200OK response to the client station 14, via the proxy server 22.

Referring next to FIG. 3, another variation on the arrangement of FIG. 1is shown. In FIG. 3, a web portal 24 has been added within the HTTPcommunication path between the client station 14 and the content server18. Like proxy server 22 in FIG. 2, this portal 24 is shown in theaccess channel 20 between the client station 14 and the packet-switchednetwork 16. But the portal 24 could reside elsewhere in the HTTPcommunication path.

As is well known, a web portal is effectively a web server itself,although it may get its web content from one or more content servers,typically aggregating or visually integrating the content together inrespective frames or other “portlets” (e.g., as components of a singleweb page). For this reason, FIG. 3 illustrates multiple content servers17, 18, 19 on packet-switched network 16.

In the arrangement of FIG. 3, a request for web content again stillpasses along the HTTP communication path between the client station 14and content server 18. However, in usual practice, the request passes asan HTTP GET request from the client station to an IP address of the webportal 24, rather than to an IP address of the content server 18. Uponreceipt of the request, the portal 24 may then establish a TCP socketrespectively with each of the content servers 17, 18, 19 (or at leastwith one of them) and send to each content server an HTTP GET requestseeking web content for a particular portlet. Each of the content severs17, 18, 19 may then send a 200 OK response message to the portal 24,providing a respective subset of web content. And the portal 24 may thenaggregate the subsets of web content together to form a single set ofweb content. The portal may then send a 200 OK response to the clientstation 14, providing the aggregated web content, i.e., the content fromeach of the underlying content servers 17, 18, 19.

Alternatively, it is possible that portal 24 may have already cached(stored) certain web content that the portal will use in variousportlets. In that event (assuming the content has not expired), theportal 24 would not need to request the content from a content server inresponse to a GET request from the client station 14. But the effect isas thought the portal does so, since the portal provides the clientstation with web content from a content server, in response to a GETrequest from the client station.

Thus, in that instance, an HTTP communication path may still be said toextend between the client station 14 and the content server 18, since arequest for web content (by or on behalf of the client station 14) issent to the content server 18, and web content is then transmitted fromthe content server 18 for ultimate receipt and presentation by theclient station 14.

It should be understood that the arrangements shown in FIGS. 1-3 arerepresentative of many possible communication systems, including manypossible HTTP communication paths between a client station and a contentserver. In this regard, for instance, two of the variables in the systemare the client station 14 and the access channel 20, each of which cantake a variety of forms.

As one example, for instance, the client station 14 could be a landlinepersonal computer, and the access channel 20 could include a local areanetwork. And as another example, the client station could be a wirelessterminal such as a 3G mobile station, and the access channel could thencomprise a radio access network. (Note that the term “mobile station”generally refers to a wireless terminal. Notwithstanding the term“mobile,” it is possible that a “mobile station” could be either a fixedwireless terminal or a mobile wireless terminal.) FIGS. 4-6 depict somemore specific arrangements to help further illustrate these possibleHTTP communication paths.

Referring to FIG. 4, an example wireless communication system is shown.In this example, the client station is a 3G mobile station 30, whichcommunicates over an air interface 32 with a radio access network 34.(The radio access network 34 is shown to include a base station 36,which controls air interface communications with the mobile station, anda packet data serving node (PDSN) 38, which provides packet-switchednetwork connectivity. But the radio access network could take otherforms instead.) Radio access network 34 is then coupled via a gateway 40to a packet-switched network 42. And a content server 44 sits on thepacket-switched network.

In this arrangement, the access channel 20 between the client station 14and the packet-switched network 42 includes the air interface 32, theradio access network 34, and the gateway 40. In this regard, the airinterface might carry wireless communications in compliance with anyradio communication protocol, such as CDMA, TDMA, GSM/GPRS, EDGE, UMTS,802.11 (e.g., 802.11a/b), or Bluetooth, for instance. This descriptionwill consider CDMA by way of example.

According to existing 3G CDMA protocols, the mobile station 30 and PDSN38 can establish a point-to-point protocol (PPP) data link, over whichpacket data can pass between the mobile station 30 and thepacket-switched network 42. Further, the mobile station may have anassigned IP address and may communicate through a mobile-IP home agent(not shown), to facilitate mobility.

An exemplary 3G mobile station may be a handheld device such as acellular or PCS telephone or personal digital assistant (e.g., Palm orPocket-PC type device) for instance. As such, the mobile station willlikely have a relatively small display screen. Additionally, because thedisplay screen will likely be too small to display full size HTML pages,the mobile station will likely be equipped with a “microbrowser,” whichis a web browser tailored to present web content on a smaller handsetdisplay. An exemplary microbrowser is the Openwave™ Mobile Browseravailable from Openwave Systems Inc., which can be arranged to providemobile information access through compliance with the industry standardWireless Application Protocol (WAP) as well as various markup languagessuch as HDML, WML, XHTML, and cHTML.

If the mobile station 30 is a handheld device running a microbrowser,gateway 40 might function as a WAP gateway, to transcode web contentbeing sent from content server 44 to mobile station 30, so as to put theweb content and HTTP signaling into a form suitable for reference by themicrobrowser (if not already). Alternatively gateway 40 could functionmerely as a proxy, particularly where web content being sent to themobile station is already in a form suitable for interpretation andpresentation by the microbrowser.

Additionally, gateway 40 can function to inject into an HTTP requestfrom mobile station 30 a user ID that can be used by downstream entities(such as content server 44, for instance) to provide user-specificfunctionality. In this regard, gateway 40 could maintain or otherwisehave access to information that correlates user ID to session ID, sothat the gateway can determine what user ID to insert for an HTTPcommunication from a given mobile station 30 (user 12).

Alternatively, the mobile station 30 could be a more full scalecomputing platform, such as a desktop or notebook personal computer,equipped with a wireless communication interface to facilitatecommunication over air interface 32 and through radio access network 34.(For instance, the personal computer could be linked (wirelessly orthrough a pin-out port or other connection) to a 3G handheld device, orthe personal computer could include a plug-in card (e.g., PCI card orPCMCIA such as the AirCard® available from Sierra Wireless, Inc.) thatprovides for wireless communication.) In that event, the mobile stationmight have a more full scale web browser such as Microsoft InternetExplorer® or Netscape Navigator® for instance, which can conventionallyreceive and interpret HTML web content.

In the arrangement shown in FIG. 4, an HTTP communication path existsbetween mobile station 30 and content server 44. Thus, mobile station 30may send an HTTP request (or equivalent request) for web content tocontent server 44, and content server 44 may respond by sending therequested web content to the mobile station 30. Mobile station 30 maythen present the content to a user 12.

In an alternative arrangement, note that gateway 40 could sit on a corepacket network (not shown) that resides between the radio access network34 and the packet network 42. The core packet network could be a privateIP network operated by the wireless carrier. And packet network 42 maythen be a public packet network such as the Internet. (Alternatively,the networks could take other forms.) In that event, it is also possiblethat content server 44 might reside on the core packet network ratherthan on the public packet network 42.

Referring next to FIG. 5, a variation on the arrangement of FIG. 4 isnow shown. Similar to FIG. 3, this figure introduces a web portal in theaccess channel between the client station (mobile station 30) and thepacket-switched network. Additionally, this figure shows several contentservers 43, 44, 45 on the packet-switched network 42. Thus, similarly,an HTTP communication path still exists between the mobile station 30and content server 44. However, the mobile station may send a requestfor web content to the portal 46, instead of to a content server. Andthe portal may then aggregate content from the one or more contentservers 43, 44, 45, and provide the aggregated content to the mobilestation in an HTTP response.

In this arrangement, the web portal 46 functions as described above, toaggregate web content in various portlet containers of a single webpage. In this regard, if the mobile station 30 is a handheld device witha small display screen, it is possible that only one (or part of one)portlet will appear on the display screen of the mobile station at atime. (According to the HDML markup protocol, for instance, the portletsmight be provided as separate “cards” (akin to pages), and a group ofcards could be sent to the mobile station as a deck. Other arrangementsare also possible.) In that case, a user of the mobile station may haveto navigate from portlet to portlet. Alternatively, the user may be ableto view the entire portal page at once, possibly by scrollinghorizontally and vertically through the page.

Referring next to FIG. 6, another example communication system is shown,in this case a landline communication system. By way of example, theclient station in the landline communication system is shown to be apersonal computer (PC) 50, which communicates over a landline link 52with a gateway 54 to a packet-switched network 56. A content server 58then sits on the packet-switched network 56.

In this arrangement, the landline link 52 and gateway could take variousforms. For example, link 52 could be a local area network (LAN), andgateway 54 could be a LAN server that is coupled to a backbone ofpacket-switched network 56. And as another example, link 52 could be adial-up connection over the public switched telephone network (PSTN),and gateway 54 could be a network access server (NAS) that providesconnectivity with the packet-switched network 56. Suitable networkaccess server are the Total Control network access server, availablefrom CommWorks Corporation, and the Shasta Broadband Service Node,available from Nortel Networks. Such servers could be implemented tofunction as internet service provider (ISP) modem banks in a manner wellknown in the art.

As in the arrangements described above, an HTTP communication path canexist in this arrangement between the client station 50 and the contentserver 58. The HTTP communication path in this arrangement includes thelandline link 52, the gateway 54 and the packet-switched network 56.Thus, a web browser running on personal computer 50 could generate andsend to content server 58 an HTTP request seeking designated webcontent, and content server 58 could return an HTTP response providingthe requested content. The web browser on personal computer 50 couldthen present the content to a user 12.

Although not illustrated, many variations on this landline arrangementare possible as well. For instance, just as in the general arrangementdepicted in FIG. 3 and in the wireless arrangement depicted in FIG. 5, aweb portal could sit within the HTTP communication path between theclient station (personal computer 50) and one or more content servers.And the user 12 of the personal computer 50 could then navigate to theportal web page so as to load web content aggregated from multiplecontent servers.

More generally, it should be understood that many variations on thearrangements shown in FIGS. 1-6 are possible, and an HTTP communicationpath can take various forms. Requests for web content can pass over avariety of different paths between a client station and a contentserver. And the requested web content can then pass over a variety ofdifferent paths between the content server to the client station.

2. Overview of Exemplary Intermediation System

a. Placement of Intermediation System within Http Communication Path

As noted above, an exemplary intermediation system will sit within theHTTP communication path between a client station and content server. Inthis regard, the intermediation system will preferably include triggerlogic, which detects HTTP communications, and a enforcement logic, whichacts on or in response to HTTP communications. In the exemplaryembodiment, the intermediation system will be considered to sit withinthe HTTP communication path, as long as at least its trigger logic sitswithin the HTTP communication path. Some or all of the enforcement logiccould then also lie within the HTTP communication path or could lieelsewhere and can be invoked as appropriate to carry out variousintermediation functions.

Referring now to FIG. 7, a variation of FIG. 1 is shown, to helpillustrate the arrangement of an exemplary intermediation system. InFIG. 7, as in FIG. 1, a client station 14 communicates with a contentserver 18 over a packet-switched network 16, so that an HTTPcommunication path exists between the client station 14 and the contentserver 18.

As further shown, an intermediation platform 60 has then been insertedwithin that HTTP communication path. In particular, the intermediationplatform 60 has been inserted within the access channel 20 between theclient station 14 and the packet-switched network 16. As a result, HTTPcommunications (e.g., requests for web content, and responses providingweb content) will necessarily pass through the intermediation platform60 on their way between the client station 14 and the content server 18.With this arrangement, the owner or operator of the access channel 20can advantageously intermediate in HTTP communications to and from usersof the access channel.

Alternatively, however, the intermediation platform could resideelsewhere in the HTTP communication path. If not in the access channel20, a mechanism will preferably be provided to direct HTTPcommunications through the intermediation platform.

In accordance with the exemplary embodiment, the intermediation platform60 embodies intermediation trigger logic, so as to detect HTTPcommunications flowing between the client station 16 and the contentserver 18. In addition, the intermediation platform 60 may also includesome or all of the intermediation enforcement logic. However, in theexemplary embodiment, the intermediation platform 60 preferably includesonly a small set of enforcement logic, and the bulk of the enforcementlogic is instead located at one or more central servers.

In the arrangement of FIG. 7, the one or more central servers are shownas “interstitial” servers 62, labeled as such because the servers can beemployed in the middle of an intermediation process, i.e., during anHTTP communication. By way of example, the interstitial servers 62 areshown linked with intermediation platform 60 by at least apacket-switched network 64. Packet-switched network 64 may or may not bethe same network as packet-switched network 16. Thus, it is possiblethat interstitial servers 62 might sit on the same network where contentserver 18 sits. In the exemplary embodiment, however, packet-switchednetwork 64 is preferably a private or core packet-switched networkoperated by the carrier that supplies client station 14 with access topacket-switched network 16, i.e., the owner or operator of accesschannel 20.

Generally speaking, the interstitial servers 62 may carry out variousintermediation enforcement functions, possibly through interaction withuser 12 of client station 14. By way of example, an interstitial servermight function to collect user payment for requested web content. And asanother example, an interstitial server might function to obtain userapproval for release of confidential user information, such as userlocation or user passwords for instance. Other examples are possible aswell.

The arrangement shown in FIG. 7 is generally representative of how anintermediation system can be inserted within an HTTP communication pathbetween a client station and a content server. Referring next to FIGS. 8and 9, some more specific arrangements are shown, in this case toillustrate one or many ways that the intermediation system could beimplemented within a wireless communication system such as those shownin FIGS. 4 and 5 for instance. Similar arrangements could also beestablished in other systems, whether landline or wireless.

FIG. 8 is a variation on the more specific arrangement of FIG. 4. InFIG. 8, as in FIG. 4, the client station is a mobile station 30 thatcommunicates over an air interface 32 and a radio access network 34, thecontent server 44 sits on a packet-switched network 42, and a gateway 40sits between the radio access network 34 and the packet-switched network42.

In FIG. 8, the intermediation platform 60 has then been inserted betweenthe gateway 40 and the packet-switched network 42, so that theintermediation platform 60 sits within the HTTP communication pathbetween the mobile station 30 and the content server 44. (Althoughgateway 40 may also have a more direct connection 41 to thepacket-switched network 42.) Additionally, the intermediation platform60 is then shown linked with a core packet network 64, which may beowned and operated by the wireless carrier. And interstitial servers 62are shown as nodes on the core packet network 64.

As one of many example variations from this arrangement, note thatgateway 40 and intermediation platform 60 could themselves sit on corepacket network 64. In that arrangement, the radio access network (andparticularly PDSN 38) could be arranged to route outgoing traffic togateway 40, and gateway 40 could in turn be arranged to route thetraffic to the intermediation platform 60. The intermediation platformcan then be arranged to route the traffic along its way, and/or toinvoke or carry out an intermediation function. Similarly, incomingtraffic can flow from the packet-switched network 42 to theintermediation platform 60, to the gateway 40 and to the radio accessnetwork, for transmission to the mobile station 30. Thus, with thisvariation, the intermediation platform would still sit within the HTTPcommunication path between the mobile station 30 and the content server44.

Further, note that some of the functions of intermediation platform 60and gateway 40 could be combined together on a common platform or couldbe allocated to the platform 60 and gateway 40 in various ways. Forinstance, the intermediation platform could perform some functions thatwould otherwise be performed by the gateway. And the gateway couldperform some functions that would otherwise be performed by theintermediation platform.

(Still further, note that under normal circumstances, gateway 40 mightcache premium web content to facilitate quicker delivery of the contentto client stations such as mobile station 30. In the exemplaryembodiment, gateway would be arranged to not do so. (Otherwise, HTTPrequests for such content would normally not pass to the intermediationplatform). For instance, when the intermediation platform 60 passes webcontent via gateway 40 to the client station, the intermediationplatform could instruct the gateway to not cache the content.)

FIG. 9, in turn, is a variation on the arrangement shown in FIG. 5. InFIG. 9, as in FIG. 5, a web portal 46 has been added between the gateway40 and the packet-switched network 42 on which the content server 44sits. In FIG. 9, the intermediation platform 60 has then been insertedbetween the gateway 40 and the packet-switched network 42, so theintermediation platform 60 sits within the HTTP communication pathbetween the mobile station 30 and the content server 44. (That is, arequest for web content, passed from the mobile station 30 to the portal46 and from the portal 46 to the content server 44, will pass throughthe intermediation platform 60 on its way from the portal 46 to thecontent server 44. And requested web content provided by the contentserver 44 will pass through the intermediation platform 60 on its wayfrom the content server 44 to the portal 46, for delivery of the contentin turn to the mobile station 30.)

Additionally, the intermediation platform 60 is then shown linked with acore packet network 64, which may be owned and operated by the wirelesscarrier. And interstitial servers 62 then sit as nodes on the corepacket network 64.

As with FIG. 8, one of many possible variations in the arrangement ofFIG. 8 is that the gateway 40 and portal 46 could instead sit on corepacket network 64. Additionally, the intermediation platform 60 couldalso sit on core packet network 64. And HTTP communications could flowthrough the core packet network and, particularly, through theintermediation platform 60, on their way between the mobile station 30and the content server 44.

It should be understood that numerous other arrangements and variationsare possible as well. For example, referring to FIGS. 8 and 9, theintermediation platform 60 could instead be inserted in front of theportal 46 (to the left of the portal in the figure). And as anotherexample, the intermediation platform 60 could be integrated as part ofthe gateway 40 or as part of the portal 46. And as still anotherexample, the intermediation platform 60 could be inserted elsewherewithin the HTTP communication path between the client station andcontent server, such as elsewhere on one or more packet-switchednetworks between the endpoints, for instance. (For instance, theintermediation platform could reside in an access channel to the contentserver, so as to maintain control over HTTP communications with thatcontent server.) Further, multiple intermediation platforms 60 could beprovided in a single HTTP communication path. For instance, oneintermediation platform 60 could be provided for intermediating HTTPrequests, and a separate intermediation platform 60 could be providedfor intermediating HTTP responses. Still other variations are possibleas well.

b. Exemplary Intermediation Platform

Referring now to FIG. 10, a functional block diagram of an exemplaryintermediation platform 60 is shown. The figure depicts theintermediation platform 60 in the context of the arrangement shown inFIG. 7 and uses the same reference numerals as used in that figure.Thus, the platform 60 sits in the HTTP communication path between aclient station 14 and a content server 18, and the platform further hasaccess to an interstitial server 62.

As illustrated in FIG. 10, the exemplary intermediation platform 60includes a network interface 66, a processor 68, and data storage 70,all of which may be linked together by a system bus or hub 72. Generallyspeaking, the network interface receives 66 and sends IP packets thatcarry HTTP communications. And the processor executes logic stored indata storage 70 in order to facilitate intermediation in response tothose HTTP communications.

In the exemplary embodiment, data storage 70 preferably includes a setprogram logic 74 (e.g., machine language instructions), which theprocessor 68 can execute in order carry out various functions describedherein. As shown in FIG. 10, the program logic 74 may include (i)detection or “sniffing” logic 76, (ii) base trigger logic 78 and (iii)handler logic modules 80, each of which could be loaded onto theplatform or modified as desired, in order to provide a desired set offunctionality.

The sniffing logic 76 is executable by the processor 68 to detect andextract HTTP messages (or, more generally, web content) received bynetwork interface 66. Thus, as IP packets enter network interface 66,the processor may apply sniffing logic 76 to determine whether thepackets carry an HTTP message (as indicated by the port number (e.g.,port 80) set forth in the packet headers, for instance). If so, theprocessor temporarily pauses transmission of the IP packet(s) that carrythe HTTP message (i.e., temporarily pauses the HTTP communication), andthe processor extracts the HTTP message and passes it in a function callto the base trigger logic 78.

The base trigger logic 78, in turn, is executable by the processor 68 todetermine whether intermediation action should be taken in response tothe HTTP message and, if so, to call one or more of the handler logicmodules 80. The handler logic modules 80 are then executable by theprocessor to perform various intermediation functions, such as callingout to an interstitial server 62 and/or modifying HTTP messages.

In addition, data storage 70 preferably includes a set of localreference data 82, which the processor 68 can reference when executinglogic 74, so as to facilitate various intermediation functions. In theexemplary embodiment, the reference data 82 may include tables of data(or other forms of data) that indicate what, if any, action(s) to takein response to particular HTTP messages. For example, the reference data82 may correlate particular HTTP messages (by URI pattern, for instance)with one or more of the handler logic modules 80.

Base trigger logic 78 may thus refer to the reference data 82 in orderto determine whether to call a particular handler module in response toa given HTTP message, or whether to simply allow the HTTP message topass along its way without intermediation. In this regard, the referencedata 82 may include (i) request trigger data 84, which specifies which,if any, handler module(s) to call in response to various HTTP requestmessages, and (ii) response trigger data 84, which specifies which, ifany, handler module(s) to call in response to various HTTP responsemessages.

According to the exemplary embodiment, the request trigger data 84 cangenerally include (i) a whitelist table, (ii) a URI-pattern table and(iii) one or more exception tables (possibly keyed to action type,username or other variable). Though the request trigger data 84 couldtake other forms as well.

An exemplary whitelist table will list the domains of web hosts as towhich intermediation might be performed. If intermediation platform 60is programmed to intermediate HTTP requests that are directed to a givendomain (such as sprintpcs.com, for instance), the whitelist willpreferably list that domain as one of those eligible for intermediation.Whereas, if the platform is not programmed to intermediate HTTP requestsfrom another given domain, the whitelist will preferably not list thatother domain.

In this regard, in order to determine the domain name to which a givenHTTP request is destined, the intermediation platform could analyze thepacket(s) that carry the request. For instance, the platform could readthe domain name from the URI set out in the packet payload.Alternatively, the platform could read the IP address to which thepacket(s) are destined and could then perform a reverse domain namelookup (e.g., by querying a domain name server (DNS)), to determine thecorresponding domain name.

The URI-pattern table, in turn, will list request-URIs or request-URIpatterns (e.g., with wildcards, as a regular expression for instance) asto which intermediation should be performed. Further, the URI-patterntable will specify one or more actions that platform 60 should take inresponse to an HTTP request directed to that URI. By way of example, foreach URI as to which the platform is to perform intermediation, theURI-pattern table may include a record that specifies one or more of thehandler logic modules 80 that should be invoked. (Where multiple actionsare specified, there could be a defined order of carrying out theactions. Further, there could be coalescence between multiple actions,such as asking a user for a password just once even though multipleactions require prompting for the password.) For instance, each recordof the exemplary URI-pattern table may include a URI-pattern field,which specifies a URI-pattern, and an Action field, which lists thename(s) of the handler logic module(s) to run.

An exception table may then provide for exceptions to intermediation. Byway of example, if the intermediation function is to ensure user paymentfor web content before the web content is sent to client station 14, anexception table might specify that a particular user has already paidfor the content, so that no intermediation is required for that user.Other examples are also possible. And note also that some or all ofthese reference tables could be maintained elsewhere and queried asappropriate by the intermediation platform 60.

Thus, in exemplary operation, the processor 68 will consider an HTTPrequest to determine whether intermediation should be performed inresponse to the request. If the target domain referenced in an HTTPrequest message is listed in the whitelist table, the request-URImatches an entry in the URI-pattern table, and no exception precludesintermediation, then the processor may call one or more handler logicmodules 80 designated by the URI-pattern table. Otherwise, the processormay send the HTTP request, via network interface 66, along its way tothe content server 18.

In this regard, as noted above with reference to FIG. 8, a gatewaybetween the client station and the intermediation platform could bearranged to carry out some functions that would otherwise be carried outby the intermediation platform. Whitelisting is an example of one suchfunction. In particular, upon receipt of an HTTP request from a clientstation, the gateway could consult a whitelist table so as to determineinitially whether the HTTP request should be intermediated. If so, thegateway could send the HTTP request to the intermediation platform. Andif not, the gateway could send the HTTP request more directly to thepacket network 16 for transmission to the content server, bypassing theintermediation platform.

Further, as also noted above, the gateway could function to insert auser ID into an HTTP request. In the exemplary embodiment, if thegateway sends an HTTP request to the intermediation platform, thegateway could send a plaintext version of the user ID to the platform.The platform could then encrypt the user ID before sending the requestalong to the content server. Alternatively, if the gateway sends an HTTPrequest more directly to the packet network 16, the gateway itself couldencrypt the user ID before sending the request along its way.

Similarly, according to the exemplary embodiment, the response triggerdata may include a whitelist table and a URI-pattern table, so as totrigger intermediation when an HTTP response message comes from aspecific domain and, more particularly, from a specific URI. As ageneral matter, the whitelist table and URI-pattern table on theresponse side could function in the same manner as those described abovefor HTTP requests (and could be integrated with those tables, such as byhaving columns respectively for request processing and responseprocessing).

Thus, if the intermediation system is set to perform intermediation onHTTP responses from a given domain, then whitelist table may list thatdomain. And if the intermediation system is set to performintermediation in response to HTTP responses from a given URI (or URIpattern), then the URI-pattern table may list that URI (or URI pattern)and may point to one or more of the handler logic modules 80 that shouldbe invoked in order to carry out the intermediation.

Note that the domain and URI may be indicated as header parameters inthe HTTP response, or the intermediation platform 60 may have a record(expressly or implicitly) of those parameters if the platform 60 openedits own TCP socket with the content server. Still alternatively, acontent server that is arranged to facilitate intermediation couldinclude domain and URI indications (expressly, or as representativecodes) in any predefined position in an HTTP response, so as to providethe information to the intermediation platform 60; the intermediationplatform 60 may then be programmed to detect those indications so as toidentify message origin.

Additionally, or alternatively, the response trigger data in anexemplary embodiment could include a markup-pattern table. As presentlycontemplated, the markup-pattern table can be akin to the URI-patterntable. However, rather than (or in addition to) triggering responseintermediation based on URI-pattern, the markup-pattern table cantrigger intermediation based on particular elements of markup languagewithin the web content that the content server 18 has provided in theHTTP response message. Examples of such markup language elements includespecific tags, specific tag/value pairs, and combinations of these orother elements, whether or not the elements are set forth in comments oras language intended to be interpreted by the browser on the clientstation 14. (Further, as with URI-patterns as described above, amarkup-pattern could be specified as a regular expression, withwildcards for instance.)

Thus, each record of an exemplary markup-pattern table might include (i)a markup-pattern field, which specifies one or more elements of markuplanguage, and (ii) an Action field, which points to one or more handlerlogic modules 80 to call when that markup-pattern appears in an HTTPresponse. Further, the Action field, or one or more other fields couldspecify additional parameters to use in carrying out intermediation. Andstill further, each record of the exemplary markup-pattern table couldalso be keyed to a particular domain and/or particular URI (or URIpattern), so as to restrict markup-based intermediation to HTTPresponses from that particular domain and/or that particular URI.

Note that variations on the foregoing triggering mechanisms, and othertriggering mechanisms altogether, are also possible on both the requestside and the response side. For example, logic 74 could be arranged totrigger intermediation based on other fields in an HTTP request orresponse message, or based on external factors, such as time/date, orcurrent network conditions. And as another example, logic 74 could bearranged to trigger intermediation for all HTTP messages if desired.Other examples are possible as well.

Further, it should be understood that intermediation platform 60 cantake other forms as well. For instance, network interface 66 itselfcould comprise a processor that sniffs packets and identifies HTTPmessages. As such, the network interface could be a programmable level-7content switch or a programmable HTTP proxy. The network interface couldthen also be programmed to apply the base trigger logic and even thehandler logic. Or the network interface could be tied to an applicationserver and/or database server that carries out those other functions.Thus, for instance, when the network interface detects an HTTP message,it could pass the message to the application and/or database server forfurther processing. Other variations are also possible.

c. Exemplary Interstitial Communication

With the benefit of the exemplary embodiment, an intermediation systemmay perform a variety of useful intermediation functions when it detectsan HTTP message passing between a client station 14 and content server18. According to the exemplary embodiment, one of those functions couldbe engaging in “interstitial communication” with the client station(and, more specifically, with the user 12). In particular, theintermediation system may pause the HTTP communication between theclient station 14 and content server 18 and instead, itself (or throughsome agent), communicate with the client station 14.

The intermediation system can carry out interstitial communication invarious ways, applying a suitable set of interstitial communicationlogic. Preferably, but only by way of example, the intermediation systemcould itself engage in HTTP communication with the client station 14.This process will work particularly well, because the browser on clientstation 14 is waiting for an HTTP response to an HTTP request that ithas sent to the content server (or to a portal or proxy that getscontent from the content server).

Within the intermediation system, the intermediation platform 60 mayitself engage in interstitial communication with the client station 14.(For instance, a handler logic module 80, when invoked, may send aninterstitial HTTP response to the client station 14). However, accordingto the exemplary embodiment, the bulk of the interstitial communicationfunction will instead be offloaded to interstitial servers 62.

This interstitial communication can occur in many different ways. As oneexample, for instance, after the platform 60 receives an HTTP requestoriginally from client station 14 and determines that intermediationaction should be taken, a handler logic module 80 may open a TCP socketwith the interstitial server 62 and send an HTTP request to interstitialserver 62, providing the interstitial server with the user's originalHTTP request, and invoking a designated logic module or object oninterstitial server 62 to process the user's HTTP request.

Interstitial server 62 may then responsively analyze the user's HTTPrequest and, by reference to user profile data and/or other referencedata, may generate or select an appropriate “interstitial screen” tosend to the client station 14. In this regard, as used herein, the term“interstitial screen” refers to web content that is to be providedinterstitially to client station 14.

In the exemplary embodiment, the interstitial server 62 may include inthe interstitial screen a hyperlink (e.g., button or text link,generally an HREF) that points to the interstitial server 62 (hereafteran “interstitial hyperlink”). That way, when the browser on clientstation 14 presents the interstitial screen to the user 12, the user canrespond to the interstitial server 62 by clicking on the hyperlink.Further, the interstitial server 62 may advantageously set forth theuser's original HTTP request as a query parameter (or in some othermanner) in the interstitial hyperlink, in order to preserve the user'soriginal HTTP request.

The interstitial server 62 may then send the interstitial screen in a200 OK response to the handler logic module 80 on the intermediationplatform 80. And, upon receipt of that response, the handler logicmodule 80 may extract the interstitial screen (i.e., the markup languagecarried in the 200 OK response) from the response and insert it into anew 200 OK message to the client station 14. The handler logic module 80may then send the new 200 OK message, via network interface 66, to theclient station 14.

Upon receipt of the 200 OK response, a web browser on client station 14may then display the interstitial screen to user 12. In turn, the usermay click on the interstitial hyperlink to reply to the interstitialserver. As a result, the web browser will send a new GET request to theinterstitial server. Alternatively, if the user and/or client stationprovides data in response interstitial screen (such as by filling inform fields in the screen), the web browser might instead send an HTTP“POST” request to the interstitial server. In any event, the new HTTPrequest that the web browser sends to the interstitial server willpreferably carry as a query parameter the user's original HTTP request,as noted above.

As the new HTTP request is passing between the client station 14 and theinterstitial sever 62, the intermediation platform 60 will detect therequest. Noting the URI of the interstitial server, a handler logicmodule 80 on the intermediation platform 60 may then open a new TCPsocket with the interstitial server 62 and send an HTTP request throughthat socket to the interstitial server 62, providing the interstitialserver with the client's new HTTP request. And again, the interstitialserver 62 may then respond to the client station 14 in the same manner.

This back and forth communication between the interstitial server 62 andthe client station 14 can continue as long as necessary, preferablypreserving the user's original HTTP request the whole time.(Alternatively, the intermediation platform 60 or interstitial server 62could maintain a record of the user's original HTTP request and couldtie that record together with the interstitial communication. Forinstance, the interstitial server 62 could correlate the request andinterstitial communication with a unique communication (or interstitialconversation) identifier or key.)

Once the interstitial server 62 has completed its interstitialcommunication with the client station 14, the interstitial server 62 maysignal to the intermediation platform 60 to send the user's originalHTTP request along its way to content server 18. To do this, in theexemplary embodiment, the interstitial server 62 may return a 200 OKresponse to the handler logic module 80, providing the user's originalHTTP request as the return data. When the handler logic module 80receives that 200 OK response, the handler logic module 80 may detectthe HTTP request as the return data and may responsively send the HTTPrequest, via network interface 66, to the content server 18. (Note thatthe intermediation system could also modify the user's original HTTPrequest in some manner before sending it along its way to the contentserver 18.)

Alternatively, the interstitial server could itself pass the originalrequest along to content server 18. Upon receipt of a response fromcontent server 18, the interstitial server could then pass that responsealong to the client station.

It should be understood that the communication mechanism between theintermediation platform 60 and the interstitial server 62 could takeforms other than that described above. For instance, the platform andserver could communicate by remote method invocation (RMI) or remoteprocedure call (RPC). Or, as noted above, the platform and server couldbe integrated on a common server, so that remote communication does nottake place.

3. Exemplary Intermediation Functions

As noted above, an exemplary intermediation system can carry out manyuseful intermediation functions. As presently contemplated, thesefunctions include the following: (a) embellishing web content, (b)managing payment for web content, (c) managing user-specificinformation, (d) dynamically inserting web content, (e) trapping HTTPerrors and (f) providing notice of interstitial-communication. Thesefunctions will be described in the following sections.

a. Embellishing Web Content

An exemplary intermediation system, such as that described above forinstance, can be used to embellish web content that is being sent from acontent server to a client station. In particular, when theintermediation system receives an HTTP response from the content server,the intermediation system can add one or more explanatory objects intothe web content before sending the HTTP response along its way to theclient station. When the client station receives the HTTP response, theweb browser will then display, or otherwise present, the explanatoryobject(s) along with the underlying web content provided by the contentserver.

The intermediation system can add an explanatory object into the webcontent by modifying the markup language to include the explanatoryobject or by modifying the markup language to include a reference to theexplanatory object. A reference to the explanatory object could point tothe object on a server remote from the client station. In that case, thebrowser would separately load the object from the server and present theobject together with the underlying web content. Or the reference couldpoint to the object stored locally on the client station. In that case,the browser could load the object from storage on the client station andpresent it with the underlying web content (or contemporaneously inanother browser window).

(Note that the “explanatory object” is an object that the client stationwill present to a user as part of the underlying web content. This is tobe distinguished from some other sort of object (e.g., a comment that abrowser would generally disregard) that the client station will notpresent to a user as part of the underlying web content. For thisreason, the term “explanatory presentation object” can be usedinterchangeably with the term “explanatory object.”)

The explanatory object can be embodied in various forms. By way ofexample, and without limitation, the explanatory object could beembodied in (i) display text, which the browser would display as text inthe web page, (ii) a graphic, which the browser would displaygraphically in the web page, or (iii) a sound, video and/or other mediaclip, which the browser might play out to the user while presenting theweb page. Further, the object could be hidden in the web page until theuser takes an action, such as rolling a mouse over the object or oversome other object that triggers the explanatory object to be presented(e.g., as a pop-up display or media presentation), or until anotherevent occurs. The explanatory object could take other forms as well.

The intermediation system can strategically place the explanatory objectinto the web content so that the explanatory object will be presented inconjunction with a particular aspect of the underlying web content,thereby giving the user an explanation about that aspect of the webcontent. By way of example, and without limitation, if the explanatoryobject is a visual object (e.g., text or graphic) the system couldinsert the object just before, after, above or below the aspect to beexplained, or otherwise nearby or logically associated with the aspectto be explained. Alternatively, the system can cause the explanatoryobject to be presented at some other position or in some other manner.

Through use of this technique, the intermediation system canadvantageously explain to the user what will happen when the user clickson (or otherwise invokes) a given hyperlink in the web page. Forexample, the explanatory object can advise the user where the user willbe taken when the use clicks on the link. In this regard, theexplanatory object can advise the user that the user will be taken to aninterstitial web site when the user clicks on the link (i.e., that thelink will cause the browser to load an interstitial screen). For thatpurpose, the explanatory object might be a predefined graphic indicativeof the intermediation system.

Thus, for instance, if an access-channel provider (e.g., carrier)provides intermediation service for various content providers, thepredefined graphic could be a logo or other symbol associated with theaccess-channel provider. That way, when the user sees that predefinedgraphic in conjunction with a hyperlink on a web page that the user isviewing, the user will know that, when the user clicks on the link, theuser will be taken to an interstitial web page hosted by or on behalf ofthe access-channel provider.

As another example, the explanatory object could advise the user that,when the user clicks on the link, the user will be sent to acharge-advice system and will be asked to pay for web content associatedwith the link. In this regard, the explanatory object might be text orgraphics that somehow indicates a cost for the web content.

The indication of cost could be a general indication that there is acharge to access the web content. As such, the explanatory object couldbe a predefined (e.g., specially colored or styled) currency symbol(e.g., dollar sign) generally indicating that there is some user-costfor the web content referenced by the hyperlink (e.g., that the userwill pay, that the user will be asked to pay or to agree to pay, whenthe user clicks on the hyperlink).

Or even better, the indication of cost could be a specific indication ofthe price that the user will be asked to pay or to agree to be billedfor (or that the user will automatically pay or be charged) for the webcontent when the user clicks on the link. For instance, the explanatoryobject could be specially colored display text that parenthetically setsforth the price of the web content.

As still another example, the explanatory object could advise the userthat, when the user clicks on the link, information about the user(e.g., the user's current location, the user's username and password,the user's credit card charging information, or other information) willbe conveyed to the content server together with the HTTP request, or theuser will be asked to approve interstitial insertion of the user'sinformation into the HTTP response on its way to the content server. Inthis regard, the explanatory object might be an indicator that isassociated with the type of information the will be conveyed to thecontent server. For instance, if the information is authenticationinformation such as username and password, the indicator could be agraphic of a key opening a lock. Many other examples of explanatoryobjects are possible as well or will be developed in the future.

To facilitate embellishment of web content, the exemplary intermediationsystem described above could include an embellishment handler module(also referred to as “embellishment logic”), among handler logic modules80. The embellishment handler module could be executable by theprocessor 68 to modify markup language in an HTTP response, so as to addinto the markup language a designated explanatory object (and perhaps tootherwise modify the markup language, if desired).

In turn, the URI-pattern table and/or the markup-pattern table in thereference trigger data 86 could point to that embellishment handlermodule and could specify a particular explanatory object to be insertedwhen the HTTP response originates from a particular URI and/or containsa particular markup-pattern. (Alternatively, the embellishment handlermodule itself could specify the explanatory object to be inserted).

(Alternatively, on the response side, just as on the request side, theintermediation system could reference a whitelist table, which indicatesgenerally whether the HTTP response is to be embellished or otherwiseintermediated. If the system determines that some intermediation actionis to be taken, then the system could proceed to consider theURI-pattern table and/or markup-pattern table to determine whether toexecute the embellishment handler module.)

As one example, without limitation, the markup-pattern table couldinclude records that list particular hyperlinks and that specify, foreach hyperlink, how much a user should be charged for accessing thereferenced content.

For instance, assume the content provider is a news magazine company,and, through content server 18, the magazine company offers electroniccopies of articles that have appeared in past issues of the magazine.Thus, content server 18 may host an article-listing web page that listsavailable articles and that links each listing to an HTML copy of therespective article. Assume further that the magazine company hascontracted with the intermediation-system provider to bill users onbehalf of the magazine company, for access to those articles.(Alternatively, the magazine company might own, operate or otherwisecontrol the intermediation system itself).

In this scenario, the intermediation system might be provisioned toinclude in its reference trigger data 86 listings of each hyperlink thatcould appear in the magazine company's article-listing web page, as wellas respective charges for each article (or generally for any article).For instance, the markup-pattern table might include a number ofrecords, each keyed to the URI of the article-listing web page, and eachthen specifying the “HREF” markup language that would define one of thearticle hyperlinks set forth on that page. In the action field of eachrecord, the table could then recite a function call to the embellishmenthandler routine and could specify the associated charge for the linkedcontent.

In operation, when the intermediation platform 60 receives an HTTPresponse from the content server 18, processor 68 may search themarkup-pattern table for all records keyed to the URI of thearticle-listing web page. As a result, the processor 68 may establish alist of hyperlinks in the web page, and their corresponding costs foraccess. As indicated by the records, the processor 68 may then call theembellishment handler routine so as to facilitate insertion of theprices adjacent to each hyperlink in the page. And the embellishmenthandler routine may do so.

Thus, when the intermediation platform sends the HTTP response along itsway to the client station 14, the web content may advantageously includenext to each listed article an indication of how much the article costs.Conveniently, this can be done without requiring the content server 18(or, more generally, content provider) to be aware of pricing or tootherwise manage pricing at all.

Alternatively, reference data 70 on the intermediation platform couldinclude a price-table, which specifies costs for accessing particularURIs. (This could be integrated as part of the URI-pattern table, suchas in a price field of each record, if desired). Further, the responsetrigger data 86 could simply provide for calling the embellishmenthandler module in response to a given hyperlink or URI. In that case,when the intermediation system receives an HTTP response that originatesfrom a particular URI and/or that includes a particular hyperlink, theembellishment handler module may refer to the price-table to determinethe cost for accessing referenced content. And the embellishment handlerroutine could then insert an indication of that cost into the web pagein conjunction with the link to the content.

Given the foregoing description, many other examples of web contentembellishment can be developed as well.

b. Managing Payment for Web Content

For many years, much of the content available on the World Wide Web wasfree for any authorized web user to access. The owners and operators ofcontent servers (hereafter “content providers”) relied in large part onadvertising revenues, selling ad space such as “banner ads” on their webpages. In recent years, however, operation costs have pushed more andmore content providers to begin charging for access to their webcontent.

In order for a content provider to charge users for access to its webcontent, the content provider generally employs a mechanism to collectpayment from users, or to track prepaid use-licenses where users havepaid in advance for a certain timeframe or quantity of access. Thisprocess can be burdensome and costly for many content providers.

The exemplary embodiment provides a mechanism to facilitate managementof user payment on behalf of a content provider, or at least managementof user payment for content provided by a content provider. (Note thatthe intermediation system could be owned and operated by the contentprovider as well (in which case, the billing is done by and on behalf ofthe content provider.)) Namely, an exemplary intermediation system suchas that described above could be used to advise a user how much the userwill be asked to pay when the user seeks access to given web content.Further the intermediation system could be used to collect payment froma user, or receive the user's agreement to pay or to be billed, beforepassing the user's request for web content on to the content provider.

i. Pre-Nonrepudiation

When an intermediation system provider (“intermediary”) such as acarrier bills a user for content (or services) delivered by a contentprovider, the intermediary should be able to prove that the user agreedto pay for the content. If an intermediary cannot prove that the useragreed to pay for the content, then the user might repudiate the charge.Therefore, the process of proving that a user agreed to pay for a chargemay be referred to as “non-repudiation.”

With the exemplary embodiment, an intermediation system canadvantageously be used to perform non-repudiation before a user evenrequests web content. To do so, the intermediation system can embellisha web page that contains a link to the web content, by adding, inconnection with the link, an indication of the price that a user will beexpected to pay for the web content if the user selects the link. Thus,before the user even requests the web content, the user will have noticeof how much the web content will cost.

This process can be referred to as “pre-nonrepudiation,” since it is amechanism that helps to secure a user's agreement to pay for contentbefore, or at the time, the user clicks on a hyperlink. At a minimum, itfunctions to support an argument that a user who clicks on the link knewhow much the content will cost. By performing this function in anintermediation system, the intermediary can thus better prove that usersincurred various costs, and the intermediary can thus better recoupcosts from the content provider.

An exemplary mechanism for carrying out this function was described tosome extent above. Generally, the intermediation platform 60 maymaintain a markup-pattern table that lists hyperlinks and associatedcharges. When the platform 60 receives an HTTP response carrying a setof markup language that includes one of the listed hyperlinks, theplatform 60 may then readily modify the markup language so as to includenext to the hyperlink a textual indication of the charge associated withthe referenced content.

FIGS. 11-15 illustrate this process by way of example. These figuresassume again that a news magazine company hosts a web page that listshyperlinks to articles available for purchase. And the figures alsoassume that the news magazine company has contracted with anintermediary (e.g., an access-channel provider) to have the intermediary(on behalf of the news magazine) bill users for accessing thesearticles. (Conveniently, the content provider can then collect paymentfrom the intermediary, rather than individually from all of the users;and the content provider can rely on the intermediary to authorize andauthenticate individual users.) Further, the figures assume that thecost varies from article to article.

FIG. 11 depicts how the list of hyperlinks might normally appear on thenews magazine company's web page when displayed at client station 14.(Underlining reflects a hyperlink.) FIG. 12, in turn, depicts the markuplanguage that might underlie that list of hyperlinks. As shown, thesource code underlying each link begins with an “<A HREF>” tag thatpoints to an HTML file of an article, and each link concludes with aclosing </A> tag. Before the closing tag, each link includes displaytext (such as “Article #1”), which a browser will display as therespective hyperlink.

In accordance with the exemplary embodiment, the response trigger data86 in intermediation platform 60 may be provisioned so as to includelistings for each of these hyperlinks and to indicate the respectivecharges. Thus, by way of example, FIG. 13 displays four records thatmight appear in the table. Each record in this example recites theopening <A HREF> tag as the markup pattern and specifies ADDCOST( ) asthe associated action, indicating the associated charge as an argumentto the function call. Handler logic modules 80 might then include anADDCOST( ) function, which is executable by processor 68 to add theindicated cost into the referenced hyperlink.

In operation, when the intermediation platform 60 receives an HTTPresponse that carries the news magazine's web page, processor 68 mayreference the markup-pattern table and determine that the fourhyperlinks are listed in the web page. For each hyperlink, the processor68 may then call the ADDCOST( ) function, passing the hyperlink and thecost to be added. And processor 68 may then execute the ADDCOST( )function accordingly.

FIGS. 14 and 15 illustrate what might result from this process. FIG. 14depicts the markup language that may result. As can be seen, in eachhyperlink, the ADDCOST function has inserted the cost of the referencedcontent parenthetically just after the closing </A> tag. And FIG. 15then shows what the resulting web page may look like. In particular,after each hyperlink, the respective cost appears parenthetically.

In the exemplary embodiment, the intermediation platform 60 may alsoinclude an exception table on the response side, to avoid performingpre-nonrepudiation for users who have already paid for content (or whoare otherwise licensed to receive the content). In particular, referencedata 82 could include a digital rights management (DRM) table thatindicates, per user, rights that the user has already paid to receive.For instance, the DRM table could indicate that a given user, having agiven username, is credited with one month worth of articles fromwww.newsmagazine.com. In that case, if platform 60 receives the aboveHTTP response and the response is destined for that user (as indicatedby username field in the HTTP response (or in the associated HTTPrequest), for instance), then processor 68 may decline to add the priceper article into the web page. For other users, however, the processor68 may insert the cost.

As noted above, cost-embellishment logic could add a specific indicationof the price to access referenced web content. Alternatively,cost-embellishment logic could work just as well to add a generalindication that there is some cost to access referenced web content. Forexample, as noted above, the logic could function to insert a costindication, such as a parenthetical dollar sign for instance, inconjunction with a given hyperlink. Other examples are also possible.

ii. Interstitial Billing (Charge-Advice)

As noted above, when a user requests web content, the intermediationplatform 60 can detect the request and can send the user to ancharge-advice system in order to collect payment from the user.Generally, the instances in which the intermediation system will seek tocollect payment from a user on the request side can be the sameinstances when the intermediation system seeks to performpre-nonrepudiation on the response side (in the preceding HTTPtransaction). Alternatively, an intermediation system could do one butnot the other.

In the exemplary embodiment, the URI-pattern table will include listingsfor URIs as to which users are expected to pay for access. Further, eachrecord listing a URI may then point to an INTERSTITIAL-BILLING( )function defined by the handler logic modules. Thus, referring to FIG.16, several example records of a URI-pattern table are shown, consistentwith the example above.

Note that this data could be combined with the markup-pattern tableentries described above. For instance, reference data 82 could include atable that lists URIs and specifies, on the response side, to call theADDCOST( ) function and, on the request side, to call theINTERSTITIAL-BILLING( ) function. FIG. 17 shows such a combination tableby way of example. Note that each record could have both a requestaction and a response action, or a given record might have only arequest action or only a response action.

Further, the DRM table could function as an exception table on therequest side. In particular, if a user already has rights to receiveparticular content, then it might be inappropriate to collect paymentfrom the user for that content.

Thus, in an exemplary operation, assume that a user causes a web browserat client station 14 to send an HTTP request for content at“www.newsmagazine.com/article0001.htm”, which resides at content server18. When the intermediation platform 60 receives the request, processor68 may refer to the URI-pattern table to determine whetherintermediation action should be taken. Processor 68 may therebydetermine that it should call the INTERSTITIAL-BILLING( ) function andmay do so accordingly.

Executing the INTERSTITIAL-BILLING( ) function, processor 68 may signalout to interstitial server 62, such as by sending an HTTP requestcarrying the user's original GET request, as described above. In turn,interstitial server 62 may send an interstitial charge advice screen toclient station 14, requesting the user's payment or agreement to pay orbe billed. The user may pay, for instance, by entering credit cardinformation into the charge advice screen and clicking a link back tothe interstitial server 62, in which case the web browser would thensend an HTTP request to the interstitial server, providing the user'scredit card information. The interstitial server 62 may then validatethe credit card information, record the charge in a billing system, andthen signal to the intermediation platform 60 to send the user'soriginal GET request along to the content server 18. The interstitialplatform may then do so, completing execution of theINTERSTITIAL-BILLING( ) function.

It should be understood that the interstitial billing function can takemany other forms as well. For example, rather than signaling out to aninterstitial server 62, the intermediation platform itself couldcommunicate with the user to collect payment or to collect an agreementto pay. As another example, rather than or in addition to collectingpayment, the intermediation system could collect from the user theuser's agreement to be billed by the intermediary on behalf of thecontent server. In that case, a specific price may or may not berecited. Still other examples are possible as well.

Interstitial billing can also be carried out on the response side, inaccordance with an exemplary embodiment. In this regard, the responsetrigger data 86 could associate a given URI with theINTERSTITIAL-BILLING( ) function. Thus, when the system receives an HTTPresponse providing content from that URI, the system could pausetransmission of the response and may engage in interstitialcommunication with the user so as to collect payment. After collectingthe user's payment or agreement to pay or be billed, the system may thensend the HTTP response along to the client station, for presentation ofthe requested content to the user.

iii. Selectively Charging for Web Content

In accordance with the exemplary embodiment, the intermediation systemcan be arranged to selectively bill users for web content, based onvarious criteria, such as the identity of the web site accessed and/orthe identity of the user accessing the web site, for instance. Further,the intermediation system could vary the amount that it charges for webcontent, again depending on various factors, such as the identity of theuser for instance.

To carry out this function, the intermediation system may maintainreference data that indicates whether and how much to charge for webcontent in various scenarios. This reference data, and associated logic,can reside at the intermediation platform 60, at an interstitial server62, and/or elsewhere.

By way of example, the intermediation system may maintain a record ofweb pages that a given user or group of users is allowed or not allowedto access within a paid account. If such as user attempts to access aweb page that is not one of those allowed according to that record, thenthe intermediation system may charge the user (or obtain the user'sagreement to pay or be billed) for accessing the page. In this regard,the intermediation system may then perform pre-nonrepudiation,interstitial billing, and/or other related intermediation functions.Other examples are also possible.

c. Managing User-Specific Information

While much of the content on the World Wide Web is static, a contentprovider can also provide content or take other action based onuser-specific information. For example, if a content provider knows thata given user has recently accessed certain web pages (or has otherinformation about the user's navigation history), the content providercould serve the user with a web page that lists hyperlinks to thoserecently accessed pages. As another example, if a content provider knowsa user's billing information (e.g., credit card number, expiration date,billing address, etc.), the content provider can allow a user to make apurchase without requiring the user to input the billing information.And as another example, if a content provider knows a user's currentlocation, the content provider can provide the user with alocation-based service, such as serving the user with a web page thatlists nearby establishments or local traffic and weather conditions, forinstance.

To facilitate these or other customized services, a content provider canmaintain a profile store that ties usernames together with varioususer-specific information. When the content server receives an HTTPrequest that indicates a given username, the content provider can dipinto the profile store to identify user-specific information for thatuser and can then provide a custom service based on that information.

Unfortunately, however, it can be difficult and costly for a contentprovider to maintain such a profile store. Further, certainuser-specific information could be dynamic. For instance, user locationinformation may change as the user moves from one client station toanother or as the user's client station moves from one location toanother. Further, a content provider might need to obtain that sort ofinformation from another party, such as from an access-channel providerfor instance.

In accordance with the exemplary embodiment, an intermediation systemsuch as that described above can be used to make user-specificinformation available to a content provider, so as to facilitate customservices. Generally speaking, this aspect of the exemplary embodimentmay involve (i) obtaining a user's approval to provide or discloseuser-specific information to a content provider, (ii) providing theuser-specific information to a content provider, and/or (iii) making theuser-specific information available for access or reference by a contentprovider.

i. Obtaining User Approval to Provide User-Specific Information to aContent Provider

An exemplary intermediation system can function to secure a user'sagreement or authorization (generally “opt-in”) to allow disclosure ofuser-specific information to a content server. To do so, when theintermediation system receives an HTTP request destined for a givencontent server, the intermediation system may engage in interstitialcommunication with the user so as to obtain the user's opt-in.

To facilitate this function in the exemplary intermediation systemdescribed above, the URI-pattern table can associate certainrequest-URIs with an OPT-IN( ) handler logic module 80, which can becalled in order to invoke the interstitial communication. In thisregard, the OPT-IN( ) function-call may specify as one or more argumentsthe type(s) of user-specific information to be provided to the contentserver.

As an example, for a given URI, the function-call might read“OPT-IN(username, password)”, to reflect a desire to pass the user'susername and password to the content server. As another example, foranother URI, the function-call might read “OPT-IN(address, cc, exp)”, toreflect a desire to pass the user's billing address, credit card numberand credit card expiration date (generally “billing information”) to thecontent server. And as another example, for still another URI, thefunction-call might read “OPT-IN(location)”, to reflect a desire to makethe user's current location available to the content server.

In operation, when the intermediation platform 60 receives an HTTPrequest seeking web content from a given URI at content server 18,processor 68 may then refer to the URI-pattern table and therebydetermine that it should call the OPT-IN( ) function in order to seekuser approval for disclosure of particular information to the contentserver 18. And through execution of the function, the processor 68 maythen signal out to interstitial server 62 in the manner described aboveso as to trigger interstitial communication and to thereby obtain theuser's opt-in.

In the exemplary embodiment, the intermediation system (e.g., theintermediation platform 60 and/or interstitial server 62) will includeor have access to a user profile table, akin to what a content servermight normally maintain as noted above. Each record of the user profiletable could be keyed to a particular username and could then specifyuser-specific information for that user.

In order to populate the user profile table with information, a webinterface could be provided through which users can load theirinformation. Alternatively, the intermediation system could build theprofile information dynamically. For instance, when a user providesinformation to a content server in an HTTP request, the intermediationsystem could engage in interstitial communication with the user to askthe user whether the user would like to add the information to theuser's profile record for later reference. And the intermediation systemmay then add the information to the user's profile record.Alternatively, but less preferably, the intermediation system couldextract the information and add it to a profile for the user withoutasking for user permission in each instance.

The system could maintain this user profile information at theintermediation platform 60 and/or at the interstitial server 62, in auser profile table, for instance. However, the information will morelikely be maintained at a centralized server, accessible by theintermediation system. If this information is maintained by oraccessible to the intermediation platform 60, the platform can extractpertinent user-specific information and send the information to theinterstitial server 62 when the platform 60 signals out to the server.

In the manner described above for instance, the interstitial server 62may then send an interstitial screen to the client station 14, seekingthe user's opt-in for disclosure of the user's information to thecontent server 18. On the interstitial screen, the server 62 couldgenerally describe the type of information to be disclosed to thecontent server 18 (e.g., “Please click below to approve disclosure ofyour name, address and telephone number to Content Server Co.”), and/orthe server 62 could recite the specific information to be disclosed tothe content server 18 (if available to the server 62) (“e.g., “Pleaseclick below to approve disclosure of your name (John Q. Public), address(123 Any Street) and telephone number (123-555-1234) to Content ServerCo.”)

In response to the interstitial screen, the user can either approve ordisapprove the disclosure of the user's information to the contentserver 18. For instance, the user can click on an “OK” link or otherwisecause the browser to send a suitable HTTP request message to theinterstitial server 62. The interstitial server 62 may then interpretthat approval as a one-time approval, i.e., to disclose the user'sinformation to the content server 18 in the current transaction.Alternatively, the interstitial server may interpret the approval as apersistent approval, i.e., to disclose the user's information generallyto the content server. In either case, the interstitial server mayrecord the user's approval for later reference.

Alternatively or additionally, the intermediation system can work tosecure a user's opt-in by embellishing web content that is being sent inan HTTP response to the client station 14. In particular, if theintermediation platform 60 receives an HTTP response destined for theclient station, and the response contains a hyperlink to a URI as towhich user-specific information should be provided, then the platform 60could insert into the response an explanatory object that tells the userthat the user's information will be disclosed if the user clicks on thehyperlink. (E.g., “By clicking on this link, you consent to allowdisclosure of your name, address and telephone number to Content ServerCo.”) When the user clicks on the hyperlink, the intermediation systemcan then optionally perform interstitial communication to confirm theuser's opt-in, or the system can accept the user's clicking of thehyperlink as sufficient.

ii. Providing User-Specific Information to a Content Provider

According to the exemplary embodiment, the intermediation system canprovide user-specific information to a content server, thus reducing oreliminating the need for the user to enter the information (which couldbe particularly burdensome on certain handheld wireless devices). Theintermediation system can theoretically do so without first obtaininguser approval. However, an exemplary intermediation system will do soafter first obtaining the user's approval, such as through an opt-inprocess as described above for instance.

The intermediation system can provide the user-specific information tothe content server in various ways. Preferably, the intermediationsystem will provide the user-specific information by inserting theinformation into the HTTP request being sent to the content server 18(as an HTTP POST, for instance), thereby establishing what might becalled an “embellished request.” For example, the intermediation systemcould insert the user-specific information into the HTTP request as oneor more query parameters in the request-URI. Alternatively, theintermediation system could insert the user-specific information in thepayload block (message body) of the HTTP request, using the POST method.(Note that this or other changes to a given HTTP message may take theform of generating a new HTTP message that is a changed version of thegiven message, i.e., that reflects the change(s)). Other examples arepossible as well.

Thus, in exemplary operation, when the intermediation platform 60receives a HTTP request designating a particular request-URI hosted bycontent server 18, processor 68 may determine by reference to theURI-pattern table that it should call the OPT-IN( ) function. In turn,upon executing the OPT-IN( ) function, the processor (or an entity onits behalf) may refer to the user-profile store to obtain theuser-specific information to disclose to the content server 18. And theprocessor may modify the HTTP request to set forth that user-specificinformation and then send the modified HTTP request, via networkinterface 66, along its way to the content server 18.

Alternatively, upon executing the OPT-IN( ) function, the processor mayinvoke interstitial communication (e.g., by signaling out to theinterstitial server 62), so as to first secure the user's approval fordisclosure of the user's information to the content server 18. And thenthe interstitial server 62 or the processor 68 may modify the HTTPrequest so as to set forth the user-specific information. And theprocessor may then send the modified HTTP request, via network interface66, to the content server 18.

In accordance with the exemplary embodiment, an intermediation systemcan also provide user-specific information to a content server 18 byproviding a user with a partially or completely filled in web page form,the contents of which the user can then submit to the content server.

For example, if a content server 18 sends an HTTP response to a clientstation 14, providing in the response a set of markup language thatdefines a form, the intermediation system might consult the user'sprofile record (and perhaps a table that indicates which form fields arewhich for the given HTTP response) to determine values to insert in thefields (e.g., text boxes) of the form. And the intermediation system maythen insert those values into the fields before sending the HTTPresponse along its way to the client station 14. In turn, the client cansubmit the already-filled form to the content server.

Thus, for instance, if an HTTP response provides form fields that seek auser's name, address and telephone number, the intermediation systemcould refer to a user profile store to extract the user's name, addressand telephone number. And the intermediation system could providedefault values in those form fields. The intermediation system couldthen send the modified HTTP response to the client station. And the usermay submit the completed form as is to the content server, with the formfields already completed by the intermediation system.

As another example, when the intermediation system receives an HTTP POSTrequest from a client station, the intermediation system could filluser-specific information into blank form fields in the response data.In this regard, the intermediation system could notify the user inadvance that the intermediation system will take this action, byincluding one or more indications in the HTTP response that provides theform to the user in the first place. For instance, in the HTTP responsethat defines the form, the intermediation system could embellish thecontent by noting parenthetically next to each form field the value thatthe intermediation system will insert into the response data when theuser submits the form.

iii. Making the User-Specific Information Available for Access by aContent Provider

As noted above, in some cases, the intermediation system might notitself have access to the user-specific information that is to bedisclosed to the content server. Instead, that information might only beavailable from some other network entity. (That other entity and theintermediation system might be co-owned or co-operated, such as by anaccess-channel provider, for instance.) In that case, rather than itselfproviding the user-specific information to the content server, theintermediation system may cause the other network entity to make theuser-specific information available for access by the content provider.

A good example of this is facilitating location-based services. In thisregard, recent governmental regulations have compelled wireless carriersto implement systems for determining the location of mobile stations, soas to facilitate emergency response services. In turn, carriers andcontent providers have sought to leverage that information in order toprovide commercially valuable location-based services to mobilesubscribers.

Location-based services could take many different forms. For example, acontent provider could serve the user with a web page that provideslocation-specific information, such as indications of restaurants,traffic conditions or weather in the vicinity of the user. And asanother example, a content provider could send location-basedadvertisements or other messages to the user or to another entity. Otherexamples of location-based services are possible as well.

In order to facilitate these location-based services, a wireless carriermay employ a location-server from which a content provider can pull auser's location (or that can push location information to a contentprovider). Unfortunately, however, privacy concerns and regulations maypreclude a wireless carrier from freely disclosing a user's location toa content provider without first obtaining the user's consent.

Through use of an opt-in system such as that described above, anintermediation system can obtain a user's consent to disclose the user'slocation to a content provider, i.e., to make the user's locationavailable for access by the content provider. For example, when theintermediation system receives an HTTP request designating a request-URIas to which location information is to be disclosed, the platform mayengage in interstitial communication with the user so as to collect theuser's approval for disclosure of the user's location. Or theintermediation system could obtain the user's approval throughembellishment of a preceding web page, as described above.

The intermediation system may then make the user's location availablefor access by the content provider (or, equivalently, content server),by sending to the location-server (e.g., mobile positioning center(MPC)) a signal indicating that the user's location can be disclosed tothe content provider. For instance, the intermediation system may signalto the location-server, providing the location-server with anidentification of the user and the content provider. (In a wirelesscommunication system, the user ID might be an encrypted mobileidentification number (MIN) or network address identifier (NAI), whichmight be specified as the username in the HTTP request from the mobilestation, or which might be provided by the gateway, as noted above.) Andthe content provider ID could be indicated by the URI-pattern table.)

When the location server receives the signal from the intermediationsystem, it may set a flag indicating that the user's locationinformation can be accessed by the content provider. In turn, when thecontent server 18 receives the GET request from the client station, thecontent server 18 might query the location-server to obtain the user'slocation (i.e., the location server may report the user's location tothe content server) and may then generate and return to the user a webpage customized to provide the user with information that is based onthe user's location.

Other examples of making user-specific information available for accessby content server may be possible as well. As one other example, forinstance, the intermediation system or some other entity could publishthe user-specific information to a database system (e.g., a databaseserver or message bus) to which the content server has access.

d. Dynamically Inserting Web Content

Another function that an exemplary intermediation system can perform isto insert web content in an HTTP response that is being sent between acontent server and a client station. In particular, the intermediationsystem can be arranged to detect certain markup language carried in themessage body of the HTTP response and to respond to that language byinserting some other markup language. In doing so, the system may deleteor comment out (i.e., surround by comment tags) the original markuplanguage, so that the new markup language is inserted instead of (e.g.,in place of) the original language. Or the system may maintain theoriginal markup language, so that the new markup language is inserted inaddition to the original.

The markup language that the intermediation platform detects in the HTTPresponse, which may be referred to as a “markup-insertion instruction”or “markup-insertion language” could take various forms. For example,the markup language could be a particular tag, a particular tag/valuecombination, particular display text, or a combination of these or otherelements. Further, the markup language could be language that wouldnormally be interpreted by a web browser (i.e. that is interpretable),such as an HTML tag for instance, and/or the markup language could belanguage that a web browser would normally ignore (i.e., that isnon-interpretable), such as language in HTML comments (possiblyincluding the comment tags) for instance. Still further, the markuplanguage could be contiguous or non-contiguous.

In order to have the exemplary intermediation system perform this markupinsertion function, the markup-pattern table can list various markuplanguage elements that constitute markup-insertion instructions. Andeach such record in the markup-pattern table could point to aMARKUP-INSERTION( ) function in the handler logic modules 80. TheMARKUP-INSERTION( ) function could then be executable by processor 68 toinsert new markup language in response to the listed markup language(e.g., in place of the markup-insertion instruction) within the HTTPresponse.

In this regard, reference data 82 on the intermediation platform 60 mayinclude another table that correlates various markup language elementswith markup language to be inserted. When processor 68 executes theMARKUP-INSERTION( ) function, it may determine by reference to thattable what markup language to insert. Alternatively, the markup-patterntable could specify the markup language to insert, and that languagecould be recited as an argument in the MARKUP-INSERTION( )function-call. And still alternatively, the MARKUP-INSERTION( ) functioncould be hard-coded to insert particular markup or a particular type ofmarkup in response to a given markup-insertion instruction.

The reference data or MARKUP-INSERTION( ) function call could point to aparticular location in the markup language, where the insertion is to bemade. For instance, when called, the MARKUP-INSERTION( ) function couldinstruct the processor to insert a particular set of markup language atan absolute location in the page (e.g., at the point where themarkup-insertion instruction was located). Or the function couldinstruct the processor to insert the markup at a relative location(e.g., after a certain number of tags, or in a particular column and rowof a table, or the like.)

Advantageously, an exemplary intermediation system could perform dynamicmarkup-insertion in order to provide consistent graphical user interfaceelements from web page to web page. By way of example, consider anintermediation system located within a wireless carrier's accesschannel, as shown in FIGS. 8 and 9 for instance. In this scenario, thewireless carrier may want content providers to format web content in acertain manner, so as to convey a consistent graphical image to thecarrier's subscribers.

One way for the wireless carrier to accomplish this is to publishdetailed interface guidelines and require content providers (webdevelopers) to follow the guidelines. However, compliance andenforcement issues may exist as the carrier seeks to ensure that webcontent adheres to the guidelines.

In accordance with the exemplary embodiment, a better solution is tohave content providers use markup-insertion language in their webcontent, and to then have an intermediation system insert some newmarkup language in place of (or in response to) that markup-insertionlanguage. The new markup language could take the form of particulardisplay text and/or particular tags or the like. And themarkup-insertion language could generally or specifically define thedesired insertion.

By way of example, the markup-insertion language might designate aparticular type of object to be inserted, and the intermediation systemcould responsively insert markup language that will cause a browser topresent the designated object. The object, the markup-insertion languagethat designates the object, and the markup language that theintermediation system inserts to define the object, can take a varietyof forms.

FIGS. 18-20 illustrate a specific example of this insertion process.Referring first to FIG. 18, a record of an exemplary markup-patterntable is shown. The record lists as a markup pattern the following HTMLmarkup language:

-   -   <!--<COMBOBOX=“US-STATE” ORDER=“ALPHA”>-->        Note that this markup language includes comment tags “<!--” and        “-->”. Thus, in normal operation, if a web browser were to        receive an HTTP response containing this markup language, the        web browser would disregard this language.

The exemplary markup pattern recites the tag COMBOBOX with a value“US-STATE”, which may mean that the tag calls for insertion of a combobox that lists U.S. states. Further the markup pattern includes the tagORDER with a value “ALPHA” which may denote that the list of statesshould be presented in alphabetical order.

FIG. 19, in turn, depicts a set of markup language that might be carriedin the message body of an HTTP response message. As shown, the markuplanguage includes display text reading “Please select your state:” andthen sets forth the markup-substitution language noted above.

In accordance with the exemplary embodiment, when intermediationplatform 60 receives the HTTP response carrying this markup language,processor 68 may detect the markup-insertion language in the message.Consequently, pursuant to the markup-pattern table entry shown in FIG.18, processor 68 may call the MARKUP-INSERTION( ) function. Uponexecution of the MARKUP-INSERTION( ) function, the processor may thensubstitute for the markup-insertion language a more extensive set ofmarkup language, defining the designated combo-box.

By way of example, the resulting markup language may appear asillustrated in FIG. 20. As shown there, the markup-insertion languagehas been removed, and an HTML “SELECT” code structure has been insertedin its place. The SELECT structure lists as option values each of thestates of the United States (shown only partially in FIG. 20), inalphabetical order, as designated by the markup-insertion language.

After insertion the markup language in the HTTP response, the processor68 may then send the modified HTTP response along its way to clientstation 14 (or to a portal or other entity, for transmission of the webcontent in turn to the client station). Thus, when client stationreceives the HTTP response, a browser on the client station would thendisplay a drop down combo box as specified by the newly inserted markuplanguage.

In practice, an access-channel provider (such as a wireless carrier forinstance) could apply this process to produce an object or set ofinformation customized to reflect an identity of the access-channelprovider. For example, if the access-channel provider markets itselfwith a particular combination of colors or a particular font, theaccess-channel provider, as intermediary, could customize the object touse those colors and/or that font. And as another example, theaccess-channel provider could insert its logo in the HTTP response aspart of object. Thus, the object could be designed to bear at least onecharacteristic (e.g., color combination, logo, trademark, trade name,style, etc.) that reflects the marketing identity of the access-channelprovider.

Further, the markup language that the intermediation system inserts intoan HTTP response could be selected or generated dynamically, based onany of a variety of factors. As an example, and without limitation, themarkup language could define or contain user-specific information, orthe markup language could be generated based on user-specificinformation.

As a particular example, the markup language could define a list of theuser's instant messaging buddies or some other group list. In thisregard, exemplary markup-insertion language might read<DISPLAY-LIST=“USER-GROUP”> and might direct the intermediation systemto insert into the HTTP response a group list associated with therequesting user. In response to this language, processor 68 might querya group server to obtain the user's group list and might then insertinto the HTTP response a listing the group members.

As another particular example, the markup language could define theuser's current location (i.e., the client station's current location).In this regard, the markup-insertion language might read <USER-LOCATION>and might direct the intermediation system to insert into the HTTPresponse an indication of the user's current location. In response tothis language, processor 68 might query a location server to determinethe user's current location and might then insert into the HTTP responsean indication of that location (e.g., location coordinates, a streetaddress, a map graphic showing the user's current location, etc.)

As still another particular example, the markup language could defineinformation based on the user's current location, such as an indicationof establishments or services nearby the user's current location. Inthis regard, for instance, a content provider might pre-register withthe intermediation system to provide the intermediation system withreference data to use in establishing the markup language based on agiven user's location. Advantageously, this intermediation process canbe applied to maintain confidentiality of a user's location, since theintermediary does not need to report the location to the content serveror otherwise make the location known.

By way of example, the reference data might be a list(“restaurant_list”) of various restaurants, designating for eachrestaurant a respective name (“restaurant_name”) and a respectivelocation (“restaurant_location”). And the markup-insertion languagemight then be something like “<QUERY> SELECT NEAREST restaurant_name INrestaurant_list WHERE user_location=restaurant_location</QUERY>”. Inresponse to this markup-insertion language, processor 68 might query alocation server to determine the user's current location(“user_location”) and might then determine the nearest restaurant tothat location by executing the designated query. And processor 68 maythen insert into the markup language the name of that nearestrestaurant.

And as another example, the markup language could define a “breadcrumbtrail” that indicates the user's web navigation history. For instance,the intermediation system, content provider, access provider and/oranother entity could keep a log of web sites that the user has visited.In response to predefined markup-insertion language, processor 68 mightthen query the log to determine the user's navigation history (if notalready provided with the navigation history) and could insert arepresentative breadcrumb trail (e.g., as text) into the markuplanguage. As presented by the web browser, an exemplary breadcrumb trailmight appear as follows: “My Web>Games>Action Games>Game 1”.

Further, as another example, the intermediation system may customize themarkup language being inserted, based at least in part on the interfacecapabilities of the client station 14. Examples of such capabilitiesmight be presentation capability of the client station 14 (e.g., displaysize, ability to present audio or video, color scheme, resolution,ability to signal to a user via LED illumination or device vibration,etc.), user input capability of the client station (e.g., keypad entry,stylus entry, voice entry, etc.), and browser capability (e.g., abilityto interpret and react to certain types of markup language, such ascertain tags for instance).

In order to carry out this function, the intermediation system mayinclude or have access to data that enables the system to determine theinterface capabilities of a requesting client station 14. By way ofexample, and without limitation, the intermediation system may includeor have access to a user profile store that correlates usernames withdevices, and a device profile store that correlates devices with devicecapabilities. Thus, when the intermediation system receives an HTTPresponse destined for a given user, the system can refer to the userprofile store to identify the device being used by the user (i.e., thedevice that is the client station 14), and the system can then refer tothe device profile store to determine the capabilities of that device.

For instance, if the client station is a 3G mobile station, the HTTPcommunication may identify an NAI or MIN of a mobile station as theusername. And the user profile store might correlate that NAI or MINwith a particular device type. The device profile store may then listcapabilities of that device type.

Additionally, the intermediation system may include or have access todata or logic that indicates what object to generate or select, in viewof the capabilities of the requesting client station. For instance, theMARKUP-INSERTION( ) function may define logic for establishing a customobject based on device capabilities.

As an example, consider the U.S. state list discussed above. Dependingon the interface capabilities of client station 14, the intermediationsystem could formulate a list of U.S. states in many different ways. Forinstance, if the client station enables a user to view a long text listor to scroll through or use a drop down list, the intermediation systemmight formulate the list in a text box or drop down combo box. Andalternatively, if the client station is handheld device equipped with amicrobrowser, the intermediation system might formulate the list as anHDML choice-card, with each state recited as a separate choice item.Other examples are also possible.

e. Trapping HTTP Errors

An exemplary intermediation system can also be used to trap HTTP errorsand to provide custom error messages in place of default error messages.

In this regard, an HTTP response normally begins with a status line thatincludes a response code indicative of whether the HTTP requestsucceeded. Status codes 200-299 reflect success, while status codes400-599 reflect errors of various sorts. More particularly, status codes400-499 reflect a client error, in that the HTTP request contained anerror that prevented the server from acting on it successfully. Andstatus codes 500-599 reflect a server error, in that the server failedto act on the request even though the request may have been valid.

For purposes of this discussion, when an HTTP response message recites asuccess code (such as 200-299 for instance), the HTTP response can bereferred to as an “HTTP success response.” And when an HTTP responsemessage recites an error code (such as 400-599 for instance), the HTTPresponse can be referred to as an “HTTP error response.”

In general, an HTTP error response can come from the content server towhich the client station sent an HTTP request. Or an HTTP error responsecan come from some other entity, such as a proxy server for instance,which is unable to successfully complete the requested HTTP transaction.

When a browser receives an HTTP error response, the browser willtypically detect the error status code recited in the response and thenact in some default way to notify the user of the error. For example,the browser might display a dialog box indicating to the user that thebrowser was unable to connect with the requested site (or, moregenerally, that the browser was unable to obtain the requested webcontent). As another example, the browser might display a default webpage indicating an error in connecting with the requested site. And asstill another example, the browser might respond to an error status codeby automatically posting a search request to find related sites and thenpresenting the user with a web page that lists the search results.

In accordance with the exemplary embodiment, an intermediation systemcan be arranged to intercept an HTTP error response that is being sentto a client station, and to convert the HTTP error response into an HTTPsuccess response that carries web content indicative of the error. Moreparticularly, the exemplary intermediation system may first detect thefact that an HTTP response recites an error code. In response, ratherthan sending the HTTP error response to the client station, theintermediation system may then generate an HTTP success response. And inthe message body of the HTTP success response, the intermediation systemmay insert a set of markup language that will cause the browser todisplay a designated error message to the user. The designated errormessage may be referred to as an “enhanced error message.”

The enhanced error message that the intermediation system inserts in theHTTP success response could take various forms. As one example, it couldbe customized to reflect an identity of the intermediary in some way andto indicate that an error occurred, so as to show the user that theintermediary is watching out for the user's interest or is otherwiseinvolved in the process. For instance, if the intermediary is the user'saccess-channel provider (wireless carrier), the error message coulddepict the access-channel provider's name and/or logo (or othermarketing identity) and can then include a display text message statingthat the requested site could not be reached (or more generally that therequested web content was unavailable).

As another example, the enhanced error message can propose one or morealternative sites to which the user may navigate. In this regard, theintermediation system could compile a list of alternative sites byinvoking a web search engine, or through other means. And the systemcould then present hyperlinks to those sites as part of the enhancederror message, preceded by an explanation such as “The site yourequested is unavailable. The following are some alternatives.”Conveniently, when the browser receives the HTTP success response anddisplays the enhanced error message, the user may then select one of thedisplayed hyperlinks.

Further, the enhanced error message could be predefined, or theintermediation system can dynamically generate the enhanced errormessage. In this regard, the intermediation system could maintain in itsdata storage a set of enhanced error messages, from which theintermediation system can select a desired message to insert into theHTTP success response. Or the intermediation system could apply logic tonewly generate an enhanced error message, and/or to modify or complete apredefined message, so as to provide an enhanced error message that iscustomized to reflect something about the failed request.

Still alternatively or additionally, the enhanced error message in theHTTP success response could be embodied in an interstitial screen. Inthis regard, when the intermediation system detects an HTTP errorresponse, the intermediation system could engage in interstitialcommunication with the user in order to handle the error situation.Through the interstitial communication, the intermediation system couldtake various actions, such as obtaining instructions from the user forproceeding in view of the HTTP error, for instance.

By way of example, when the intermediation system detects an HTTP errorresponse, the intermediation system could serve the user with aninterstitial screen that presents an enhanced error message and thatasks the user whether the user would like a list of alternative webcontent. If the user responds affirmatively, such as by clicking aspecified link on the interstitial screen, the browser might send thenan HTTP request indicating the user's affirmative response. And theintermediation system might then send to the browser an HTTP responsethat carries a list of alternative web content. In turn, the user mayselect one of the alternative items listed, and the browser mayresponsively issue a GET request seeking to load that alternative webcontent. A variety of other examples are possible as well.

Further, in a situation where requested content is unavailable, theintermediation system could also be programmed to later notify the userwhen the requested content becomes available. (Through interstitialcommunication, the system could ask the user if the user wants thisservice.) For instance, the system could wait until a designatedthreshold number of users successfully navigate to the content, and thesystem could then send a message (e.g., SMS, instant message, etc.) tothe client station notifying the user that the content has becomeavailable.

Note also that this error trapping mechanism could be extended totrapping other types of errors in network communications as well. Togeneralize, an intermediation system that sits in a networkcommunication path between a server and a client station could receivean error message being sent from the server to the client station,indicating that an error of some sort occurred in responding to acontent request from the client station. And the intermediation systemcan responsively generate and send to the client station an enhancederror message indicative of the error.

For instance, if the client station requests the server to providereal-time media content (such as streaming audio or video for instance)and the server is unable to provide the requested media, the servermight send an error message to back to the client station. Theintermediation system may detect that error message and responsivelyprovide a real-time media message to the client station, indicating thatthe requested content is not available. (Assuming the initial requestwas a SIP INVITE request, for example, and the response was a SIP errormessage, the intermediation system could responsively convert the SIPerror message into a SIP 200 OK message and then itself establish an RTPsession with the client station, through which it may play out theenhanced error message to the client station.)

f. Providing Notice of Interstitial Communication

As described by way of example above, an exemplary intermediation systemcan enhance web communications in many different ways. And often, theprocess of enhancing web communications may involve engaging ininterstitial communication with a user. For example, in order to collecta user's payment for web content, the intermediation system may send aninterstitial screen to the user, requesting the user's credit cardinformation or the like, and the user may provide payment information inresponse. And as another example, the intermediation system may send aninterstitial screen to a user asking the user to approve disclosure ofuser-specific information to a content server, and the user mayresponsively approve the disclosure.

In accordance with the exemplary embodiment, during interstitialcommunication with a user, an intermediation system can advantageouslynotify the user that the user is communicating with the intermediationsystem, i.e., that the user is engaging in interstitial communication.This notification may be referred to as “interstitial notice.”

Provided with interstitial notice, the user can feel comfortableinteracting with the intermediation system, particularly if the userknows that the intermediation system is trustworthy. For example, if theintermediation system is located within the user's access channel and istherefore operated by the user's trusted access-channel provider (e.g.,wireless carrier), the user can rest assured that interstitialcommunication with the system is safe and secure.

An exemplary interstitial notice can convey various levels ofinformation. For example, the notice could generally indicate thatinterstitial communication is underway. And as another example, thenotice can provide more specific information about the interstitialcommunication, such as an identification of the company or otherintermediary that owns or operates the intermediation system. As such,the interstitial notice could bear at least one characteristic (e.g.,color combination, logo, trademark, trade name, style, etc.) thatreflects a marketing identity of the intermediary.

Further, the intermediation system can provide an interstitial notice toa user in various ways. In the exemplary intermediation system describedabove, for instance, the system can insert the interstitial notice ineach interstitial screen that the system sends to client station 14. Assuch, the system might include, within the markup language thatunderlies the interstitial screen, a set of markup language that willcause the browser on client station 14 to present the interstitialnotice to the user, when interstitial screen is presented to the user.

The markup language could define (cause the browser to present) theinterstitial notice as display text, as a graphic, as a mediapresentation, or in some other way within the body of the interstitialscreen. Alternatively or additionally, the markup language could definethe interstitial notice with special markup language that will cause thebrowser to display the interstitial notice within display screen spacethat is otherwise reserved at the client station. For instance, throughuse of a suitable tag (that the browser will recognize and to which thebrowser will respond), the notice could be made to appear in a header orfooter area of the container (e.g., window) surrounding or defining theinterstitial screen. Alternatively, the markup language could direct thebrowser (through a suitable plug-in module, for instance) to turn on alight (e.g., LED) or other indicator on or in connection with the clientstation, which can function to inform the user that trusted interstitialcommunication is underway.

Alternatively, the process of providing interstitial notice couldinvolve inserting a designated indicator in the HTTP header. Such anindicator could take a predefined form, such as “X-SPCS-TRUSTINDICATOR”for instance. For this mechanism to work, the client station (e.g.,browser) would then be arranged to detect that header indication and toresponsively present an interstitial notice to the user. Theinterstitial notice could then again take the form of particular contentpresented as part of the web content, or in a header, footer or othersuch area on the display screen, or a light or other indicator otherwiseon or in connection with the client station.

Given the open nature of web communications, however, it is possible,that a rogue content server outside the intermediation system coulditself put a bogus or counterfeit copy of the interstitial notice intocontent that it delivers to the client station 14. By doing so, the webserver could cause the user to believe that the user is engaging ininterstitial communications with the intermediation system when in factthe user is not. In turn, the user might provide the server withconfidential information that the user would not otherwise disclose.

To help avoid this situation, an exemplary intermediation system will befurther arranged to detect and delete such bogus interstitial notice inHTTP responses before sending the responses along to client station 14.

Thus, in operation, an intermediation system may have a predefinedinterstitial notice that it includes within each interstitial screenthat it sends to a client station. And that predefined interstitialnotice will be defined by a particular set of markup language (or aparticular indicator). The markup-pattern table on the intermediationplatform 60 may then include a record that recites the interstitialnotice markup language and that points to a NOTICE-CHECK( ) function.When processor 68 detects the markup language (or indicator) in anincoming HTTP response, the processor may therefore call theNOTICE-CHECK( ) function.

In executing the NOTICE-CHECK( ) function, the processor 68 maydetermine whether the incoming HTTP response came from within theintermediation system, such as from interstitial server 62. If so, thenthe processor may conclude that the interstitial notice is valid and maysend the HTTP response along its way to the client station 14. As aresult, the browser running on the client station 14 will display theinterstitial notice as part of the web page defined by the HTTP response(or otherwise as noted above for instance).

Alternatively, if the processor determines that the HTTP response camefrom somewhere outside of the intermediation system (i.e., that theresponse was received by the intermediation system), then the processormay conclude that the interstitial notice is invalid. Therefore, theprocessor may then strip (e.g., delete, comment out or otherwise rendernon-interpretable) the interstitial notice markup language (orindicator) from the HTTP response. And the processor may then send themodified HTTP response along to the client station 14. As a result, thebrowser will not display the predefined interstitial notice as part ofthe web page defined by the HTTP response (or otherwise, as describedabove). (Further, through HTTP modification, through interstitialcommunication, or by other messaging to the client station, theprocessor may notify the user that a wrongful attempt was made to trickthe user into believing that interstitial communication was underway.)

The logic that the processor executes to detect the predefinedinterstitial notice in an HTTP response received by the intermediationsystem, and to strip the interstitial notice from the HTTP responsebefore sending the response along the HTTP communication path to theclient station, can be referred to generally as “notice-managementlogic.”

4. Dynamic Variance of Intermediation Functions

The arrangement described above largely assumes that the intermediationsystem includes or has access to a set of logic, such as programinstructions and reference data, that defines various intermediationfunctions. As described above, the intermediation logic may defineintermediation triggers and intermediation actions. When theintermediation system encounters an intermediation trigger with respectto an HTTP communication that is passing along an HTTP communicationpath, the intermediation system may take a designated intermediationaction in response.

In practice, the intermediation system may be provisioned with theintermediation logic in advance, i.e., before the intermediation systemreceives an HTTP communication to which the logic will apply. Thus, forinstance, the URI-pattern table in the exemplary intermediation systemmay be set up in advance to include a record that specifies the URIpattern “www.newsmagazine.com/article0001.htm” and that points to theINTERSTITIAL-BILLING( ) function, and the INTERSTITIAL-BILLING( )function may also be set up in advance. Thereafter, the system may thendetect an HTTP request that designates that particular URI pattern, andthe system may responsively call the INTERSTITIAL-BILLING( ) function soas to invoke an interstitial charge advice system.

A content provider can work with the intermediary so as to set updesired intermediation logic in the system. For instance, if a contentprovider agrees to have the intermediary charge users a certain pricefor access to a web page, the content provider and/or intermediary couldset a record in the URI-pattern table reflecting the URI of that webpage (i.e., an intermediation trigger) as well as the amount to becharged (i.e., an intermediation action). Other examples of advanceprovisioning are also possible.

Although advance static provisioning may work well in most cases, it mayoccasionally be desirable to make exceptions or changes to theintermediation logic with respect to certain HTTP communications. Anexemplary embodiment of the present invention makes this possible byproviding a dynamic variance process. According to this process, anintermediation system will detect an intermediation-variance instructionwithin an HTTP message and will responsively make a change or exceptionto its set intermediation logic. The intermediation system will thenapply the newly varied logic with respect to the very HTTP message thatcarried the variance instruction.

Thus, in general, an intermediation system may have a default state ofoperation and a variant state of operation. The default state ofoperation is defined by default intermediation logic, provisioned inadvance. And the variant state of operation is defined by variant logicprovisioned dynamically pursuant to an intermediation-varianceinstruction.

In the exemplary embodiment, the change or exception that theintermediation system makes to its default set of intermediation logicin response to an intermediation-variance instruction can be anaddition, modification or removal of at least one intermediation triggerand/or at least one intermediation action.

By way of example, for a given HTTP communication (e.g., a givenURI-pattern, a given markup-pattern, etc.), the default state ofoperation might be to take no intermediation action (e.g., because noassociated intermediation trigger exists), and the variant state ofoperation might be to take some intermediation action (e.g., because anassociated trigger exists). As another example, the default state mightbe to not take a particular intermediation action, while the variantstate might be to take that particular intermediation action. And asstill another example, the default state might be to take a certainintermediation action (e.g., as indicated by a URI-pattern table ormarkup-pattern table), while the variant state might be to take nointermediation action or to take some other action instead. Otherexamples are possible as well.

In the exemplary embodiment, the intermediation-variance instructionwill come from the content server 18, within the HTTP response messageprovided by the content server. As such, the intermediation-varianceinstruction could itself be markup language carried in the message bodyof the HTTP response, as comment language that would normally not beinterpreted by the browser and/or as language that would normally beinterpreted by the browser, and whether contiguous or non-contiguous.

In order to facilitate the intermediation-variance function, themarkup-pattern table could list one or more markup language elementsthat define intermediation-variance instructions. For example, themarkup tag <INT-VAR> might be used to introduce anintermediation-variance instruction, and certain parameters could thenfollow that tag in order to specify the desired variance.

Each such record in the markup-pattern table could point to aINTERMEDIATION-VARIANCE( ) function in the handler logic modules 80.Thus, when processor 68 detects a variance instruction in an HTTPresponse, the processor may then call the INTERMEDIATION-VARIANCE( )function and, by executing the function, may effect the variance.

Alternatively, rather than providing the variance instruction in themessage body of the HTTP response, the content server 18 could providethe variance instruction in a header field of the HTTP response. In thatevent, the intermediation platform 60 would be programmed to detect thevariance instruction in the header field and to respond accordingly.

Still alternatively, the intermediation-variance instruction can comefrom the client station 14. By way of example, the variance instructioncan be set forth as a query parameter within a request-URI. And, inturn, the intermediation platform 60 would be programmed to detect thevariance instruction in the HTTP request, and to responsively switch toa variant state of operation with respect to the HTTP request.

The intermediation system can switch from default state to variant statein many different ways. For example, once processor 68 determines thatvariant operation is required, the processor can then immediately takethe variant action. As another example, once the processor determinesthat variant operation is required, the processor can store in memory anindication of the variance so that, when it later determines whether andwhat intermediation action to take, it may do so pursuant to thevariance.

Similarly, as another example, once the processor determines thatvariant operation is required, the processor may change the logic 74and/or reference data 82 in some manner so as to effect the variancefrom that point forward. For instance, the processor could add, changeor delete a record in the markup-pattern table. In this regard, theprocessor might change the action associated with particular markuplanguage in the markup-pattern table. That way, when the processorthereafter detects that markup language, the processor may take thenewly designated action. Other examples are possible as well.

In the exemplary embodiment, the intermediation platform 60 willpreferably look for an intermediation-variance instruction in an HTTPmessage before looking for other intermediation triggers with respect tothe HTTP message. That way, if variance is required, the platform caneffect the variance and then employ the variance, if appropriate, whendetermining whether and what intermediation action to take with respectto the HTTP message.

Further, the intermediation system will preferably strip (delete and/orcomment out) the variance instruction before sending the HTTP message onto its destination, so that the recipient will not know that anyvariance occurred. Alternatively, the intermediation system could leavethe variance instruction in the message.

Many examples of this variance process are possible. As one example, anintermediation-variance instruction can cause the intermediation systemto insert into an HTTP response an explanatory object other that thatwhich the system would normally insert. Alternatively, the varianceinstruction could cause the system to insert the default explanatoryobject in some variant manner, or to not insert it at all.

For instance, in the default state, the intermediation system might lista cost of $2.50 for URI-pattern “www.newsmagazine.com/article0001.htm”.Thus, when the system detects a hyperlink to that pattern in an HTTPresponse, the system may normally embellish the hyperlink with aparenthetical indication of that cost.

However, assume that the HTTP response also includes anintermediation-variance instruction that changes the cost to $2.25. Anexample of such a variance instruction might be:

-   -   <INT-VAR    -   MARKUP=“www.newsmagazine.com/article0001.htm”    -   OLDCOST=“$2.50”    -   NEWCOST=“$2.25”></INT-VAR>        When the processor 68 detects that variance instruction in the        HTTP response, the processor may store in memory an indication        of variance. And thereafter, when the processor seeks to        embellish the hyperlink with a cost pursuant to the ADDCOST( )        function, the processor may apply the variance so as to        embellish the hyperlink with a parenthetical indication of        $2.25, rather than $2.50. (Note that this could be done on a        per-user basis, so as to allow for variance of pricing between        users for a given set of content.)

Alternatively, possibly depending on the particular varianceinstruction, the processor might make the variance permanent by changingthe URI-pattern record to reflect a cost of $2.25 rather than $2.50.

As another example, intermediation variance could be used to introduceinterstitial billing during communication of an HTTP response from acontent server to a client station. For instance, when a user requestscontent at a particular URI, the intermediation system might notnormally be arranged to perform interstitial billing upon detection ofthe HTTP request. However, when the content server sends an HTTPresponse providing the requested content, the content server may includewithin the HTTP response an intermediation-variance instruction,directing the intermediation system to perform interstitial billingbefore sending the HTTP response on its way to the client station.

In this regard, the response trigger data 86 might list the URI andmight then point to the INTERSTITIAL-BILLING( ) function. Thus, when theintermediation system detects the intermediation-variance instruction inan HTTP response, the system may pause transmission of the HTTP responseand may invoke the interstitial billing function. After collecting theuser's payment or agreement to pay or be billed, the intermediationsystem may then send the HTTP response to the client station.

Other examples are possible as well.

5. URI Re-Writing

In order to maintain control over HTTP communications, an exemplaryintermediation platform can also be arranged to rewrite hyperlinks incontent that is being delivered to a client station, so as to have thehyperlinks point first to the intermediation platform. For example,assume that the intermediation platform receives an HTTP response thatis being delivered to a client station (or first to a web portal) andthat markup language carried by the HTTP response includes a link to theURL “www.newsmagazine.com”. The intermediation platform might rewritethat URL in the link to read “redirect.spcs.com/www.newsmagazine.com”,where “redirect.spcs.com” is a URL of the intermediation platform. Thatway, whenever a user invokes that hyperlink, the user's browser wouldsend an HTTP request to the intermediation platform. In turn, theintermediation platform could then act on the request and optionallyforward it on to the “www.newsmagazine.com” site.

6. Conclusion

An exemplary embodiment of the present invention has been describedabove. Those skilled in the art will understand, however, that changesand modifications may be made to this embodiment without departing fromthe true scope and spirit of the present invention, which is defined bythe claims.

For instance, although the foregoing description focuses on HTTPsignaling, many of the aspects described can be extended to apply withother signaling, such as SIP, RTP, or the like. Other exemplaryvariations are possible as well.

1. A method of embellishing web content, the method comprising carryingout the following functions within an HTTP communication path between acontent server and a client station: receiving web content that is beingtransmitted via the HTTP communication path from the content server tothe client station, wherein the received web content includes ahyperlink that specifies a target address; adding at least oneexplanatory object into the received web content so as to establishembellished web content but maintaining the target address specified bythe hyperlink, wherein the at least one explanatory object comprises anexplanation of what will happen when a user selects the hyperlink,wherein the explanation comprises advice that when the user selects thehyperlink, a location of the user will be conveyed to the contentserver, wherein the location comprises at least one of (i) locationcoordinates and (ii) a street address; and sending the embellished webcontent, including the at least one explanatory object, along the HTTPcommunication path to the client station, whereby, the client stationpresents the embellished web content, including the at least oneexplanatory object, and thus, the explanation, to a user.
 2. The methodof claim 1, further comprising: providing an intermediation systemwithin the HTTP communication path; and carrying out the receiving,adding and sending functions at the intermediation system.
 3. In asystem of the type in which a client station is communicatively linkedby an access channel to a data network, and a content server iscommunicatively linked with the data network, so that web content canpass from the content server to the client station over a communicationpath comprising both the data network and the access channel, a methodcomprising: within the access channel, between the client station andthe data network, (i) receiving web content that is being transmittedover the communication path from the content server for ultimate receiptand presentation by the client station, wherein the received web contentincludes a hyperlink that specifies a target address, (ii) adding atleast one explanatory presentation object into the received web contentso as to establish embellished web content but maintaining the targetaddress specified by the hyperlink, and thereafter (iii) sending theembellished web content, including the at least one explanatorypresentation object, along the access channel for ultimate receipt andpresentation by the client station, wherein adding the at least oneexplanatory presentation object into the received web content comprisesadding an explanatory presentation object into the received web contentin conjunction with the hyperlink, such that, when the embellished webcontent is presented at the client station, the explanatory presentationobject is presented in conjunction with the hyperlink and provides anexplanation about the hyperlink, and wherein the explanatorypresentation object provides an explanation about what will happen whena user invokes the hyperlink, wherein the explanation is presented tothe user in conjunction with the hyperlink, and wherein the explanationadvises the user that, when the user invokes the hyperlink, a locationof the user will be conveyed to the content server, wherein the locationcomprises at least one of (i) location coordinates and (ii) a streetaddress.
 4. The method of claim 3, further comprising: receiving theembellished web content, including the at least one explanatorypresentation object, into a web browser at the client station; and theweb browser presenting the embellished web content, including the atleast one explanatory presentation object, and thus the explanation, toa user.
 5. The method of claim 3, wherein the web content is defined bymarkup language in an HTTP response message, and wherein receiving theweb content comprises receiving the HTTP response message.
 6. The methodof claim 5, wherein adding the at least one explanatory presentationobject into the received web content comprises adding into the markuplanguage an element selected from the group consisting of (i) theexplanatory presentation object and (ii) a reference to the explanatorypresentation object.
 7. The method of claim 5, wherein the explanatorypresentation object is selected from the group consisting of (i) displaytext, (ii) a graphic, (iii) audio, and (iv) video.
 8. The method ofclaim 3, wherein the explanatory presentation object reflects that thereis a user-cost for web content referenced by the hyperlink.
 9. Themethod of claim 3, wherein the explanatory presentation object indicatesa specific cost for web content referenced by the hyperlink.
 10. Themethod of claim 3, wherein the explanatory presentation object indicatesthat the user will be presented with an interstitial screen if the userinvokes the hyperlink.
 11. The method of claim 10, wherein theexplanatory presentation object indicates that the user will bepresented with an interstitial screen served by a provider of the accesschannel.
 12. The method of claim 11, wherein the explanatorypresentation object comprises a logo of the access channel provider. 13.The method of claim 3, wherein the explanatory presentation objectindicates that the user will be presented with a charge-advice screen ifthe user invokes the hyperlink.
 14. The method of claim 3, furthercomprising: providing an intermediation system within the accesschannel, the intermediation system carrying out the receiving, addingand sending functions.
 15. The method of claim 3, wherein sending theembellished web content, including the at least one explanatorypresentation object, along the access channel for ultimate receipt andpresentation by the client station comprises: sending the embellishedweb content, including the at least one explanatory presentation object,to a web portal; and at the web portal, (i) aggregating the embellishedweb content, including the at least one explanatory presentation object,with other web content, so as to produce aggregated content, and (ii)sending the aggregated content from the web portal to the clientstation, for receipt and presentation by the client station.
 16. Themethod of claim 3, wherein the access channel includes an air interfacelink to the client station, and wherein sending the embellished webcontent, including the at least one explanatory presentation object,along the access channel for receipt and presentation by the clientstation comprises: sending the embellished web content, including the atleast one exemplary presentation object, via the air interface link tothe client station.
 17. In a wireless communication system of the typeincluding an access channel between a mobile station and apacket-switched network, wherein the mobile station communicates, via apath comprising the access channel and the packet-switched network, witha content server on the packet-switched network, and wherein the mobilestation includes a web browser for requesting, receiving and presentingweb content, a method comprising: at an intermediation system in theaccess channel between the mobile station and the packet-switchednetwork, receiving web content that is being transmitted over the pathfrom the content server to the mobile station for receipt andpresentation by the web browser, wherein the received web contentincludes a hyperlink that specifies a target address; at theintermediation system, embellishing the received web content with atleast one explanatory presentation object so as to establish embellishedweb content but maintaining the target address specified by thehyperlink, such that, when the embellished web content is presented bythe web browser, the explanatory presentation object is presented by theweb browser and provides an explanation about the hyperlink, whereinpresenting the explanatory object by the web browser and providing theexplanation about the hyperlink comprises presenting to a user of theweb browser advice that, when the user invokes the hyperlink, a locationof the user will be conveyed to the content server, wherein the locationcomprises at least one of (i) location coordinates and (ii) a streetaddress; and sending the embellished web content, including the at leastone explanatory presentation object, from the intermediation systemalong the access channel to the mobile station, for presentation by theweb browser.
 18. The method of claim 17, wherein the at least oneexplanatory presentation object comprises an explanatory presentationobject indicative of cost associated with web content referenced by thehyperlink.
 19. An intermediation system disposed within an accesschannel between a client station and a packet-switched network, theintermediation system comprising: a network interface for receiving andsending communications along the access channel; detection-logic fordetecting web content provided by a content server on thepacket-switched network, wherein the detected web content includes ahyperlink that specifies a target address; and embellishment logic forinserting an explanatory presentation object into the detected webcontent so as to establish embellished web content while maintaining thetarget address specified by the hyperlink, wherein the embellishmentlogic inserts the explanatory presentation object into the detected webcontent in conjunction with the hyperlink, so that the browser willpresent the explanatory presentation object in conjunction with thehyperlink, and wherein the explanatory presentation object provides anindication of what will happen upon invocation of the hyperlink, whereinthe indication comprises an indication that, when a user of the browserinvokes the hyperlink, a location of a user will be conveyed to thecontent server, wherein the location comprises at least one of (i)location coordinates and (ii) a street address, wherein the networkinterface sends the embellished web content along the access channel forultimate receipt and presentation of the embellished web content by abrowser running on the client station.
 20. The intermediation system ofclaim 19, wherein: the detection-logic comprises a set of machinelanguage instructions executable by a processor; and the embellishmentlogic comprises a set of machine language instructions executable by aprocessor.
 21. The intermediation system of claim 19, wherein the clientstation is a mobile station, and the access channel comprises an airinterface and a radio access network.
 22. The intermediation system ofclaim 19, wherein the explanatory presentation object is indicative ofcost associated with web content referenced by the hyperlink.
 23. Theintermediation system of claim 19, wherein the access channel isoperated by an access-channel provider, and wherein the explanatorypresentation object indicates that the hyperlink references aninterstitial web page hosted by or on behalf of the access-channelprovider.
 24. The intermediation system of claim 23, wherein theexplanatory presentation object comprises a graphic symbol associatedwith the access-channel provider.
 25. An access channel comprising theintermediation system of claim
 19. 26. A system comprising theintermediation system of claim 19 and further comprising a web portaldisposed in the access channel between the intermediation system and theclient station, wherein: the network interface sends the embellished webcontent, along the access channel to the web portal; the web portalaggregates the embellished web content with other web content so as toestablish aggregated web content; and the web portal sends theaggregated web content, including the embellished web content, along theaccess channel to the client station, for ultimate receipt andpresentation of the aggregated web content, including the embellishedweb content, by the browser running on the client station.
 27. A systemfor embellishing web content, the system comprising, within an HTTPcommunication path between a content server and a client station: meansfor receiving web content that is being transmitted via the HTTPcommunication path from the content server to the client station,wherein the received web content includes a hyperlink that specifies atarget address; means for adding at least one explanatory object intothe received web content so as to establish embellished web contentwhile maintaining the target address specified by the hyperlink, whereinthe at least one explanatory object comprises an explanation of whatwill happen when a user selects the hyperlink, wherein the explanationcomprises advice that when the user selects the hyperlink, a location ofthe user will be conveyed to the content server, wherein the locationcomprises at least one of (i) location coordinates and (ii) a streetaddress; and means for sending the embellished web content, includingthe at least one explanatory object, along the HTTP communication pathto the client station, whereby, the client station presents theembellished web content, including the at least one explanatory object,and thus, the explanation, to a user.